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Inception vs Natoo

Inception is branded by Pets Global, Inc. and made by third-party contract manufacturers, and Natoo is made by PremieRpet (owned by PremieRpet), and both make food for cats and dogs. On KibbleLab, Inception and Natoo both average 8.5 out of 10. Natoo is accredited by the Pet Sustainability Coalition; Inception is not.

Inception and Natoo compared

Inception Natoo
Manufacturer Pets Global, Inc. PremieRpet
Parent company Independent PremieRpet
Founded 2010 1995
Headquarters Valencia, California, USA Dourado, São Paulo, Brazil
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
Contract manufacturer In-house
Made in United States Brazil
Manufacturing region South Dakota São Paulo
Products listed 9 12
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.5 (avg of 9) 8.5 (avg of 12)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Inception vs Natoo: how they compare

Scores

Inception and Natoo average the same KibbleLab score, 8.5 out of 10, across 9 and 12 scored foods. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Inception is a brand of Pets Global, Inc., based in Valencia, California, USA, founded in 2010. Its food is made by third-party contract manufacturers in United States. Natoo is made by PremieRpet, owned by PremieRpet, based in Dourado, São Paulo, Brazil, founded in 1995.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Natoo is accredited by the Pet Sustainability Coalition; Inception is not. KibbleLab lists 9 Inception foods and 12 Natoo foods.

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Common Questions

Which scores higher on KibbleLab, Inception or Natoo?

Inception and Natoo average the same KibbleLab score, 8.5 out of 10.

Who makes Inception and Natoo?

Inception is a brand of Pets Global, Inc.. Its food is made by third-party contract manufacturers in United States. Natoo is made by PremieRpet, which is owned by PremieRpet.

Which brand has more products on KibbleLab?

Natoo has 12 products in the KibbleLab database, compared with 9 for Inception.

Where is each brand based?

Inception is based in Valencia, California, USA. Natoo is based in Dourado, São Paulo, Brazil.

Are Inception or Natoo PSC Accredited?

Natoo is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Inception or Natoo been recalled?

Neither Inception nor Natoo has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Inception and Natoo .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.