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I and Love and You vs Purpose

I and Love and You is branded by I and Love and You and made by third-party co-packers, and Purpose is branded by Purpose Pet Food LLC and made by third-party co-packers, and both make food for cats and dogs. On KibbleLab, I and Love and You averages 8.5 out of 10 across its scored foods, compared with 8.4 for Purpose.

I and Love and You and Purpose compared

I and Love and You Purpose
Manufacturer I and Love and You Purpose Pet Food LLC
Parent company Independent Independent
Founded 2012 2014
Headquarters Boulder, Colorado, USA St. Louis, Missouri, USA
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
Co-packer Co-packer
Made in United States United States
Manufacturing region Colorado South Dakota
Products listed 65 9
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.5 (avg of 65) 8.4 (avg of 9)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

Affiliate links · may earn a commission at no extra cost to you.

I and Love and You vs Purpose: how they compare

Scores

I and Love and You scores higher on KibbleLab, averaging 8.5 out of 10 across 65 scored foods, compared with 8.4 across 9 for Purpose. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

I and Love and You is a brand of I and Love and You, based in Boulder, Colorado, USA, founded in 2012. Its food is made by third-party co-packers in United States. Purpose is a brand of Purpose Pet Food LLC, based in St. Louis, Missouri, USA, founded in 2014. Its food is made by third-party co-packers in United States.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 65 I and Love and You foods and 9 Purpose foods.

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Common Questions

Which scores higher on KibbleLab, I and Love and You or Purpose?

I and Love and You scores higher: it averages 8.5 out of 10 across 65 scored foods, compared with 8.4 for Purpose. Scores reflect published veterinary science.

Who makes I and Love and You and Purpose?

I and Love and You is a brand of I and Love and You. Its food is made by third-party co-packers in United States. Purpose is a brand of Purpose Pet Food LLC. Its food is made by third-party co-packers in United States.

Which brand has more products on KibbleLab?

I and Love and You has 65 products in the KibbleLab database, compared with 9 for Purpose.

Where is each brand based?

I and Love and You is based in Boulder, Colorado, USA. Purpose is based in St. Louis, Missouri, USA.

Have I and Love and You or Purpose been recalled?

Neither I and Love and You nor Purpose has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: I and Love and You and Purpose .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.