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Iams vs Victor

Iams is made by Iams Company (owned by Mars, Incorporated), and Victor by Mid America Pet Food (owned by TA Associates / Rx3 Growth Partners), and both make food for cats and dogs. On KibbleLab, Victor averages 8.3 out of 10 across its scored foods, compared with 8.1 for Iams. Iams meets WSAVA's published criteria for evaluating a manufacturer, while Victor does not.

Iams and Victor compared

Iams Victor
Manufacturer Iams Company Mid America Pet Food
Parent company Mars, Incorporated TA Associates / Rx3 Growth Partners
Founded 1946 2007
Headquarters Mason, Ohio, United States Mt. Pleasant, Texas, USA
Products listed 48 38
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
Yes No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.1 (avg of 48) 8.3 (avg of 38)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Iams vs Victor: how they compare

Scores

Victor scores higher on KibbleLab, averaging 8.3 out of 10 across 38 scored foods, compared with 8.1 across 48 for Iams. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Iams is made by Iams Company, owned by Mars, Incorporated, based in Mason, Ohio, United States, founded in 1946. Victor is made by Mid America Pet Food, owned by TA Associates / Rx3 Growth Partners, based in Mt. Pleasant, Texas, USA, founded in 2007.

Standards and range

Iams meets WSAVA's published manufacturer criteria, while Victor does not. Victor is accredited by the Pet Sustainability Coalition; Iams is not. KibbleLab lists 48 Iams foods and 38 Victor foods.

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Common Questions

Which scores higher on KibbleLab, Iams or Victor?

Victor scores higher: it averages 8.3 out of 10 across 38 scored foods, compared with 8.1 for Iams. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Iams and Victor?

Iams is made by Iams Company, which is owned by Mars, Incorporated. Victor is made by Mid America Pet Food, which is owned by TA Associates / Rx3 Growth Partners.

Which brand has more products on KibbleLab?

Iams has 48 products in the KibbleLab database, compared with 38 for Victor.

Where is each brand based?

Iams is based in Mason, Ohio, United States. Victor is based in Mt. Pleasant, Texas, USA.

Do Iams and Victor meet WSAVA criteria?

Iams meets WSAVA's published criteria for evaluating a manufacturer; Victor does not, based on public information. WSAVA publishes criteria; it does not certify or endorse brands.

Are Iams or Victor PSC Accredited?

Victor is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Iams or Victor been recalled?

Neither Iams nor Victor has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Iams and Victor .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.