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Iams vs Whole Life Pet

Iams is made by Iams Company (owned by Mars, Incorporated), and Whole Life Pet by Whole Life Pet Products, LLC, and both make food for cats and dogs. On KibbleLab, Whole Life Pet averages 8.5 out of 10 across its scored foods, compared with 8.1 for Iams. Iams meets WSAVA's published criteria for evaluating a manufacturer, while Whole Life Pet does not.

Iams and Whole Life Pet compared

Iams Whole Life Pet
Manufacturer Iams Company Whole Life Pet Products, LLC
Parent company Mars, Incorporated Independent
Founded 1946 2007
Headquarters Mason, Ohio, United States Pittsfield, Massachusetts, USA
Products listed 48 21
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
Yes No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.1 (avg of 48) 8.5 (avg of 21)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Iams vs Whole Life Pet: how they compare

Scores

Whole Life Pet scores higher on KibbleLab, averaging 8.5 out of 10 across 21 scored foods, compared with 8.1 across 48 for Iams. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Iams is made by Iams Company, owned by Mars, Incorporated, based in Mason, Ohio, United States, founded in 1946. Whole Life Pet is made by Whole Life Pet Products, LLC, an independent maker, based in Pittsfield, Massachusetts, USA, founded in 2007.

Standards and range

Iams meets WSAVA's published manufacturer criteria, while Whole Life Pet does not. KibbleLab lists 48 Iams foods and 21 Whole Life Pet foods.

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Common Questions

Which scores higher on KibbleLab, Iams or Whole Life Pet?

Whole Life Pet scores higher: it averages 8.5 out of 10 across 21 scored foods, compared with 8.1 for Iams. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Iams and Whole Life Pet?

Iams is made by Iams Company, which is owned by Mars, Incorporated. Whole Life Pet is made by Whole Life Pet Products, LLC.

Which brand has more products on KibbleLab?

Iams has 48 products in the KibbleLab database, compared with 21 for Whole Life Pet.

Where is each brand based?

Iams is based in Mason, Ohio, United States. Whole Life Pet is based in Pittsfield, Massachusetts, USA.

Do Iams and Whole Life Pet meet WSAVA criteria?

Iams meets WSAVA's published criteria for evaluating a manufacturer; Whole Life Pet does not, based on public information. WSAVA publishes criteria; it does not certify or endorse brands.

Have Iams or Whole Life Pet been recalled?

Neither Iams nor Whole Life Pet has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Iams and Whole Life Pet .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.