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Inception vs Kibbles 'n Bits

Inception is made by Pets Global, Inc., and Kibbles 'n Bits by Post Holdings Pet Brands (owned by Post Holdings, Inc.). On KibbleLab, Inception averages 8.1 out of 10 across its scored foods, compared with 5.2 for Kibbles 'n Bits. Inception makes food for cats and dogs, while Kibbles 'n Bits covers dogs.

Inception and Kibbles 'n Bits compared

Inception Kibbles 'n Bits
Manufacturer Pets Global, Inc. Post Holdings Pet Brands
Parent company Independent Post Holdings, Inc.
Founded 2010 2023
Headquarters Valencia, California, USA St. Louis, Missouri, USA
Products listed 9 7
Serves Cats & dogs Dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$ $$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.1 (avg of 9) 5.2 (avg of 7)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Inception vs Kibbles 'n Bits: how they compare

Scores

Inception scores higher on KibbleLab, averaging 8.1 out of 10 across 9 scored foods, compared with 5.2 across 7 for Kibbles 'n Bits. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Inception is made by Pets Global, Inc., an independent maker, based in Valencia, California, USA, founded in 2010. Kibbles 'n Bits is made by Post Holdings Pet Brands, owned by Post Holdings, Inc., based in St. Louis, Missouri, USA, founded in 2023.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 9 Inception foods and 7 Kibbles 'n Bits foods.

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Example foods

Common Questions

Which scores higher on KibbleLab, Inception or Kibbles 'n Bits?

Inception scores higher: it averages 8.1 out of 10 across 9 scored foods, compared with 5.2 for Kibbles 'n Bits. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Inception and Kibbles 'n Bits?

Inception is made by Pets Global, Inc. Kibbles 'n Bits is made by Post Holdings Pet Brands, which is owned by Post Holdings, Inc.

Which brand has more products on KibbleLab?

Inception has 9 products in the KibbleLab database, compared with 7 for Kibbles 'n Bits.

Where is each brand based?

Inception is based in Valencia, California, USA. Kibbles 'n Bits is based in St. Louis, Missouri, USA.

Have Inception or Kibbles 'n Bits been recalled?

Neither Inception nor Kibbles 'n Bits has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Inception and Kibbles 'n Bits .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.