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Jinx vs Nulo

Jinx is branded by Think Jinx, Inc. and made by third-party contract manufacturers, and Nulo is branded by Nulo, Inc. (owned by Apax Partners) and made by third-party co-packers. On KibbleLab, Jinx averages 8.5 out of 10 across its scored foods, compared with 8.4 for Nulo. Jinx makes food for dogs, while Nulo covers cats and dogs.

Jinx and Nulo compared

Jinx Nulo
Manufacturer Think Jinx, Inc. Nulo, Inc.
Parent company Independent Apax Partners
Founded 2019 2009
Headquarters Los Angeles, California, USA Austin, Texas, USA
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
Contract manufacturer Co-packer
Made in United States United States
Manufacturing region Midwest Midwest and Southern regions
Products listed 40 288
Serves Dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.5 (avg of 40) 8.4 (avg of 288)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None Has Jinx been recalled? None
Where to buy
Amazon
Amazon

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Jinx vs Nulo: how they compare

Scores

Jinx scores higher on KibbleLab, averaging 8.5 out of 10 across 40 scored foods, compared with 8.4 across 288 for Nulo. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Jinx is a brand of Think Jinx, Inc., based in Los Angeles, California, USA, founded in 2019. Its food is made by third-party contract manufacturers in United States. Nulo is a brand of Nulo, Inc., owned by Apax Partners, based in Austin, Texas, USA, founded in 2009. Its food is made by third-party co-packers in United States.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 40 Jinx foods and 288 Nulo foods.

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Common Questions

Which scores higher on KibbleLab, Jinx or Nulo?

Jinx scores higher: it averages 8.5 out of 10 across 40 scored foods, compared with 8.4 for Nulo. Scores reflect published veterinary science.

Who makes Jinx and Nulo?

Jinx is a brand of Think Jinx, Inc.. Its food is made by third-party contract manufacturers in United States. Nulo is a brand of Nulo, Inc., which is owned by Apax Partners. Its food is made by third-party co-packers in United States.

Which brand has more products on KibbleLab?

Nulo has 288 products in the KibbleLab database, compared with 40 for Jinx.

Where is each brand based?

Jinx is based in Los Angeles, California, USA. Nulo is based in Austin, Texas, USA.

Have Jinx or Nulo been recalled?

Neither Jinx nor Nulo has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Jinx and Nulo .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.