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Jinx vs Victor

Jinx is made by Think Jinx, Inc., and Victor by Mid America Pet Food (owned by TA Associates / Rx3 Growth Partners). On KibbleLab, Victor averages 8.3 out of 10 across its scored foods, compared with 7.9 for Jinx. Victor is accredited by the Pet Sustainability Coalition; Jinx is not.

Jinx and Victor compared

Jinx Victor
Manufacturer Think Jinx, Inc. Mid America Pet Food
Parent company Independent TA Associates / Rx3 Growth Partners
Founded 2019 2007
Headquarters Los Angeles, California, USA Mt. Pleasant, Texas, USA
Products listed 40 38
Serves Dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
7.9 (avg of 40) 8.3 (avg of 38)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Jinx vs Victor: how they compare

Scores

Victor scores higher on KibbleLab, averaging 8.3 out of 10 across 38 scored foods, compared with 7.9 across 40 for Jinx. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Jinx is made by Think Jinx, Inc., an independent maker, based in Los Angeles, California, USA, founded in 2019. Victor is made by Mid America Pet Food, owned by TA Associates / Rx3 Growth Partners, based in Mt. Pleasant, Texas, USA, founded in 2007.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Victor is accredited by the Pet Sustainability Coalition; Jinx is not. KibbleLab lists 40 Jinx foods and 38 Victor foods.

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Common Questions

Which scores higher on KibbleLab, Jinx or Victor?

Victor scores higher: it averages 8.3 out of 10 across 38 scored foods, compared with 7.9 for Jinx. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Jinx and Victor?

Jinx is made by Think Jinx, Inc. Victor is made by Mid America Pet Food, which is owned by TA Associates / Rx3 Growth Partners.

Which brand has more products on KibbleLab?

Jinx has 40 products in the KibbleLab database, compared with 38 for Victor.

Where is each brand based?

Jinx is based in Los Angeles, California, USA. Victor is based in Mt. Pleasant, Texas, USA.

Are Jinx or Victor PSC Accredited?

Victor is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Jinx or Victor been recalled?

Neither Jinx nor Victor has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Jinx and Victor .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.