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JustFoodForDogs vs Now Fresh

JustFoodForDogs is made by JustFoodForDogs, LLC (owned by L Catterton), and Now Fresh by Petcurean Pet Nutrition Inc., and both make food for cats and dogs. On KibbleLab, JustFoodForDogs and Now Fresh both average 8.4 out of 10. Now Fresh is accredited by the Pet Sustainability Coalition; JustFoodForDogs is not.

JustFoodForDogs and Now Fresh compared

JustFoodForDogs Now Fresh
Manufacturer JustFoodForDogs, LLC Petcurean Pet Nutrition Inc.
Parent company L Catterton Independent
Founded 2010 1999
Headquarters Irvine, California, USA Chilliwack, British Columbia, Canada
Products listed 28 31
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$$ $$$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.4 (avg of 28) 8.4 (avg of 31)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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JustFoodForDogs vs Now Fresh: how they compare

Scores

JustFoodForDogs and Now Fresh average the same KibbleLab score, 8.4 out of 10, across 28 and 31 scored foods. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

JustFoodForDogs is made by JustFoodForDogs, LLC, owned by L Catterton, based in Irvine, California, USA, founded in 2010. Now Fresh is made by Petcurean Pet Nutrition Inc., an independent maker, based in Chilliwack, British Columbia, Canada, founded in 1999.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Now Fresh is accredited by the Pet Sustainability Coalition; JustFoodForDogs is not. KibbleLab lists 28 JustFoodForDogs foods and 31 Now Fresh foods.

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Common Questions

Which scores higher on KibbleLab, JustFoodForDogs or Now Fresh?

JustFoodForDogs and Now Fresh average the same KibbleLab score, 8.4 out of 10.

Who makes JustFoodForDogs and Now Fresh?

JustFoodForDogs is made by JustFoodForDogs, LLC, which is owned by L Catterton. Now Fresh is made by Petcurean Pet Nutrition Inc.

Which brand has more products on KibbleLab?

Now Fresh has 31 products in the KibbleLab database, compared with 28 for JustFoodForDogs.

Where is each brand based?

JustFoodForDogs is based in Irvine, California, USA. Now Fresh is based in Chilliwack, British Columbia, Canada.

Are JustFoodForDogs or Now Fresh PSC Accredited?

Now Fresh is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have JustFoodForDogs or Now Fresh been recalled?

Neither JustFoodForDogs nor Now Fresh has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: JustFoodForDogs and Now Fresh .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.