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K9 Natural vs Now Fresh

K9 Natural is made by K9 Natural Foods Limited (owned by KKR (Natural Pet Food Group)), and Now Fresh is branded by Petcurean Pet Nutrition Inc. and made by third-party contract manufacturers. On KibbleLab, Now Fresh averages 8.5 out of 10 across its scored foods, compared with 8.3 for K9 Natural. K9 Natural makes food for dogs, while Now Fresh covers cats and dogs.

K9 Natural and Now Fresh compared

K9 Natural Now Fresh
Manufacturer K9 Natural Foods Limited Petcurean Pet Nutrition Inc.
Parent company KKR (Natural Pet Food Group) Independent
Founded 2006 1999
Headquarters Christchurch, New Zealand Chilliwack, British Columbia, Canada
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
In-house Contract manufacturer
Made in New Zealand Canada
Manufacturing region Canterbury British Columbia
Products listed 13 31
Serves Dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$$ $$$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.3 (avg of 13) 8.5 (avg of 31)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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K9 Natural vs Now Fresh: how they compare

Scores

Now Fresh scores higher on KibbleLab, averaging 8.5 out of 10 across 31 scored foods, compared with 8.3 across 13 for K9 Natural. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

K9 Natural is made by K9 Natural Foods Limited, owned by KKR (Natural Pet Food Group), based in Christchurch, New Zealand, founded in 2006. Now Fresh is a brand of Petcurean Pet Nutrition Inc., based in Chilliwack, British Columbia, Canada, founded in 1999. Its food is made by third-party contract manufacturers in Canada.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Both are accredited by the Pet Sustainability Coalition. KibbleLab lists 13 K9 Natural foods and 31 Now Fresh foods.

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Common Questions

Which scores higher on KibbleLab, K9 Natural or Now Fresh?

Now Fresh scores higher: it averages 8.5 out of 10 across 31 scored foods, compared with 8.3 for K9 Natural. Scores reflect published veterinary science.

Who makes K9 Natural and Now Fresh?

K9 Natural is made by K9 Natural Foods Limited, which is owned by KKR (Natural Pet Food Group). Now Fresh is a brand of Petcurean Pet Nutrition Inc.. Its food is made by third-party contract manufacturers in Canada.

Which brand has more products on KibbleLab?

Now Fresh has 31 products in the KibbleLab database, compared with 13 for K9 Natural.

Where is each brand based?

K9 Natural is based in Christchurch, New Zealand. Now Fresh is based in Chilliwack, British Columbia, Canada.

Are K9 Natural or Now Fresh PSC Accredited?

Both K9 Natural and Now Fresh are PSC Accredited businesses. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact.

Have K9 Natural or Now Fresh been recalled?

Neither K9 Natural nor Now Fresh has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: K9 Natural and Now Fresh .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.