Skip to content

6,000+ pet foods rated. Your best match, free in 30 seconds.

JustFoodForDogs vs Tender & True

JustFoodForDogs is made by JustFoodForDogs, LLC (owned by L Catterton), and Tender & True by Tender & True Pet Nutrition, Inc., and both make food for cats and dogs. On KibbleLab, JustFoodForDogs and Tender & True both average 8.4 out of 10.

JustFoodForDogs and Tender & True compared

JustFoodForDogs Tender & True
Manufacturer JustFoodForDogs, LLC Tender & True Pet Nutrition, Inc.
Parent company L Catterton Independent
Founded 2010 2014
Headquarters Irvine, California, USA Omaha, Nebraska, United States
Products listed 28 7
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.4 (avg of 28) 8.4 (avg of 7)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

Affiliate links · may earn a commission at no extra cost to you.

JustFoodForDogs vs Tender & True: how they compare

Scores

JustFoodForDogs and Tender & True average the same KibbleLab score, 8.4 out of 10, across 28 and 7 scored foods. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

JustFoodForDogs is made by JustFoodForDogs, LLC, owned by L Catterton, based in Irvine, California, USA, founded in 2010. Tender & True is made by Tender & True Pet Nutrition, Inc., an independent maker, based in Omaha, Nebraska, United States, founded in 2014.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 28 JustFoodForDogs foods and 7 Tender & True foods.

Not sure which is right for your pet?

Sign in free to see JustFoodForDogs and Tender & True scored for your pet's breed, age, and health focus, save favorites, and compare foods side by side.

Example foods

Common Questions

Which scores higher on KibbleLab, JustFoodForDogs or Tender & True?

JustFoodForDogs and Tender & True average the same KibbleLab score, 8.4 out of 10.

Who makes JustFoodForDogs and Tender & True?

JustFoodForDogs is made by JustFoodForDogs, LLC, which is owned by L Catterton. Tender & True is made by Tender & True Pet Nutrition, Inc.

Which brand has more products on KibbleLab?

JustFoodForDogs has 28 products in the KibbleLab database, compared with 7 for Tender & True.

Where is each brand based?

JustFoodForDogs is based in Irvine, California, USA. Tender & True is based in Omaha, Nebraska, United States.

Have JustFoodForDogs or Tender & True been recalled?

Neither JustFoodForDogs nor Tender & True has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: JustFoodForDogs and Tender & True .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.