Skip to content

7,500+ pet foods rated. Your best match, free in 30 seconds.

Kent vs Natoo

Kent is made by Kent Nutrition Group (owned by Kent Corporation), and Natoo is made by PremieRpet (owned by PremieRpet). On KibbleLab, Kent averages 8.8 out of 10 across its scored foods, compared with 8.5 for Natoo. Natoo is accredited by the Pet Sustainability Coalition; Kent is not.

Kent and Natoo compared

Kent Natoo
Manufacturer Kent Nutrition Group PremieRpet
Parent company Kent Corporation PremieRpet
Founded 2010 1995
Headquarters Muscatine, Iowa, USA Dourado, São Paulo, Brazil
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
In-house In-house
Made in United States Brazil
Manufacturing region Midwest São Paulo
Products listed 15 12
Serves Dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.8 (avg of 15) 8.5 (avg of 12)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

Affiliate links · may earn a commission at no extra cost to you.

Kent vs Natoo: how they compare

Scores

Kent scores higher on KibbleLab, averaging 8.8 out of 10 across 15 scored foods, compared with 8.5 across 12 for Natoo. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Kent is made by Kent Nutrition Group, owned by Kent Corporation, based in Muscatine, Iowa, USA, founded in 2010. Natoo is made by PremieRpet, owned by PremieRpet, based in Dourado, São Paulo, Brazil, founded in 1995.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Natoo is accredited by the Pet Sustainability Coalition; Kent is not. KibbleLab lists 15 Kent foods and 12 Natoo foods.

Not sure which is right for your pet?

Sign in free to save favorites and compare foods side by side. Add KL+ to see Kent and Natoo scored for your pet's breed, age, and health focus.

Example foods

Common Questions

Which scores higher on KibbleLab, Kent or Natoo?

Kent scores higher: it averages 8.8 out of 10 across 15 scored foods, compared with 8.5 for Natoo. Scores reflect published veterinary science.

Who makes Kent and Natoo?

Kent is made by Kent Nutrition Group, which is owned by Kent Corporation. Natoo is made by PremieRpet, which is owned by PremieRpet.

Which brand has more products on KibbleLab?

Kent has 15 products in the KibbleLab database, compared with 12 for Natoo.

Where is each brand based?

Kent is based in Muscatine, Iowa, USA. Natoo is based in Dourado, São Paulo, Brazil.

Are Kent or Natoo PSC Accredited?

Natoo is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Kent or Natoo been recalled?

Neither Kent nor Natoo has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Kent and Natoo .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.