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Kent vs Whimzees

Kent is made by Kent Nutrition Group (owned by Kent Corporation), and Whimzees is made by Wellness Pet Company (owned by Clearlake Capital Group). On KibbleLab, Kent averages 8.8 out of 10 across its scored foods, compared with 8.5 for Whimzees. Whimzees is accredited by the Pet Sustainability Coalition; Kent is not.

Kent and Whimzees compared

Kent Whimzees
Manufacturer Kent Nutrition Group Wellness Pet Company
Parent company Kent Corporation Clearlake Capital Group
Founded 2010 2021
Headquarters Muscatine, Iowa, USA Tewksbury, Massachusetts, USA
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
In-house In-house
Made in United States Netherlands
Manufacturing region Midwest Overijssel
Products listed 15 16
Serves Dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.8 (avg of 15) 8.5 (avg of 16)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Kent vs Whimzees: how they compare

Scores

Kent scores higher on KibbleLab, averaging 8.8 out of 10 across 15 scored foods, compared with 8.5 across 16 for Whimzees. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Kent is made by Kent Nutrition Group, owned by Kent Corporation, based in Muscatine, Iowa, USA, founded in 2010. Whimzees is made by Wellness Pet Company, owned by Clearlake Capital Group, based in Tewksbury, Massachusetts, USA, founded in 2021.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Whimzees is accredited by the Pet Sustainability Coalition; Kent is not. KibbleLab lists 15 Kent foods and 16 Whimzees foods.

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Common Questions

Which scores higher on KibbleLab, Kent or Whimzees?

Kent scores higher: it averages 8.8 out of 10 across 15 scored foods, compared with 8.5 for Whimzees. Scores reflect published veterinary science.

Who makes Kent and Whimzees?

Kent is made by Kent Nutrition Group, which is owned by Kent Corporation. Whimzees is made by Wellness Pet Company, which is owned by Clearlake Capital Group.

Which brand has more products on KibbleLab?

Whimzees has 16 products in the KibbleLab database, compared with 15 for Kent.

Where is each brand based?

Kent is based in Muscatine, Iowa, USA. Whimzees is based in Tewksbury, Massachusetts, USA.

Are Kent or Whimzees PSC Accredited?

Whimzees is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Kent or Whimzees been recalled?

Neither Kent nor Whimzees has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Kent and Whimzees .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.