Skip to content

7,500+ pet foods rated. Your best match, free in 30 seconds.

Meow Mix vs Natoo

Meow Mix is made by Big Heart Pet Brands (owned by The J.M. Smucker Company), and Natoo is made by PremieRpet (owned by PremieRpet). On KibbleLab, Natoo averages 8.5 out of 10 across its scored foods, compared with 7.9 for Meow Mix. Natoo is accredited by the Pet Sustainability Coalition; Meow Mix is not.

Meow Mix and Natoo compared

Meow Mix Natoo
Manufacturer Big Heart Pet Brands PremieRpet
Parent company The J.M. Smucker Company PremieRpet
Founded 2014 1995
Headquarters San Francisco, California, USA Dourado, São Paulo, Brazil
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
In-house In-house
Made in United States Brazil
Manufacturing region Not listed São Paulo
Products listed 25 12
Serves Cats Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
7.9 (avg of 25) 8.5 (avg of 12)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

Affiliate links · may earn a commission at no extra cost to you.

Meow Mix vs Natoo: how they compare

Scores

Natoo scores higher on KibbleLab, averaging 8.5 out of 10 across 12 scored foods, compared with 7.9 across 25 for Meow Mix. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Meow Mix is made by Big Heart Pet Brands, owned by The J.M. Smucker Company, based in San Francisco, California, USA, founded in 2014. Natoo is made by PremieRpet, owned by PremieRpet, based in Dourado, São Paulo, Brazil, founded in 1995.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Natoo is accredited by the Pet Sustainability Coalition; Meow Mix is not. KibbleLab lists 25 Meow Mix foods and 12 Natoo foods.

Not sure which is right for your pet?

Sign in free to save favorites and compare foods side by side. Add KL+ to see Meow Mix and Natoo scored for your pet's breed, age, and health focus.

Example foods

Common Questions

Which scores higher on KibbleLab, Meow Mix or Natoo?

Natoo scores higher: it averages 8.5 out of 10 across 12 scored foods, compared with 7.9 for Meow Mix. Scores reflect published veterinary science.

Who makes Meow Mix and Natoo?

Meow Mix is made by Big Heart Pet Brands, which is owned by The J.M. Smucker Company. Natoo is made by PremieRpet, which is owned by PremieRpet.

Which brand has more products on KibbleLab?

Meow Mix has 25 products in the KibbleLab database, compared with 12 for Natoo.

Where is each brand based?

Meow Mix is based in San Francisco, California, USA. Natoo is based in Dourado, São Paulo, Brazil.

Are Meow Mix or Natoo PSC Accredited?

Natoo is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Meow Mix or Natoo been recalled?

Neither Meow Mix nor Natoo has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Meow Mix and Natoo .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.