Skip to content

6,000+ pet foods rated. Your best match, free in 30 seconds.

Meow Mix vs Now Fresh

Meow Mix is made by Big Heart Pet Brands (owned by The J.M. Smucker Company), and Now Fresh by Petcurean Pet Nutrition Inc. On KibbleLab, Now Fresh averages 8.4 out of 10 across its scored foods, compared with 6.6 for Meow Mix. Now Fresh is accredited by the Pet Sustainability Coalition; Meow Mix is not.

Meow Mix and Now Fresh compared

Meow Mix Now Fresh
Manufacturer Big Heart Pet Brands Petcurean Pet Nutrition Inc.
Parent company The J.M. Smucker Company Independent
Founded 2014 1999
Headquarters San Francisco, California, USA Chilliwack, British Columbia, Canada
Products listed 25 31
Serves Cats Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$ $$$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
6.6 (avg of 25) 8.4 (avg of 31)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

Affiliate links · may earn a commission at no extra cost to you.

Meow Mix vs Now Fresh: how they compare

Scores

Now Fresh scores higher on KibbleLab, averaging 8.4 out of 10 across 31 scored foods, compared with 6.6 across 25 for Meow Mix. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Meow Mix is made by Big Heart Pet Brands, owned by The J.M. Smucker Company, based in San Francisco, California, USA, founded in 2014. Now Fresh is made by Petcurean Pet Nutrition Inc., an independent maker, based in Chilliwack, British Columbia, Canada, founded in 1999.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Now Fresh is accredited by the Pet Sustainability Coalition; Meow Mix is not. KibbleLab lists 25 Meow Mix foods and 31 Now Fresh foods.

Not sure which is right for your pet?

Sign in free to see Meow Mix and Now Fresh scored for your pet's breed, age, and health focus, save favorites, and compare foods side by side.

Example foods

Common Questions

Which scores higher on KibbleLab, Meow Mix or Now Fresh?

Now Fresh scores higher: it averages 8.4 out of 10 across 31 scored foods, compared with 6.6 for Meow Mix. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Meow Mix and Now Fresh?

Meow Mix is made by Big Heart Pet Brands, which is owned by The J.M. Smucker Company. Now Fresh is made by Petcurean Pet Nutrition Inc.

Which brand has more products on KibbleLab?

Now Fresh has 31 products in the KibbleLab database, compared with 25 for Meow Mix.

Where is each brand based?

Meow Mix is based in San Francisco, California, USA. Now Fresh is based in Chilliwack, British Columbia, Canada.

Are Meow Mix or Now Fresh PSC Accredited?

Now Fresh is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Meow Mix or Now Fresh been recalled?

Neither Meow Mix nor Now Fresh has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Meow Mix and Now Fresh .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.