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Meow Mix vs Nulo

Meow Mix is made by Big Heart Pet Brands (owned by The J.M. Smucker Company), and Nulo by Nulo, Inc. (owned by Apax Partners). On KibbleLab, Nulo averages 8.3 out of 10 across its scored foods, compared with 6.6 for Meow Mix. Meow Mix makes food for cats, while Nulo covers cats and dogs.

Meow Mix and Nulo compared

Meow Mix Nulo
Manufacturer Big Heart Pet Brands Nulo, Inc.
Parent company The J.M. Smucker Company Apax Partners
Founded 2014 2009
Headquarters San Francisco, California, USA Austin, Texas, USA
Products listed 25 291
Serves Cats Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
6.6 (avg of 25) 8.3 (avg of 291)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Meow Mix vs Nulo: how they compare

Scores

Nulo scores higher on KibbleLab, averaging 8.3 out of 10 across 291 scored foods, compared with 6.6 across 25 for Meow Mix. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Meow Mix is made by Big Heart Pet Brands, owned by The J.M. Smucker Company, based in San Francisco, California, USA, founded in 2014. Nulo is made by Nulo, Inc., owned by Apax Partners, based in Austin, Texas, USA, founded in 2009.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 25 Meow Mix foods and 291 Nulo foods.

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Common Questions

Which scores higher on KibbleLab, Meow Mix or Nulo?

Nulo scores higher: it averages 8.3 out of 10 across 291 scored foods, compared with 6.6 for Meow Mix. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Meow Mix and Nulo?

Meow Mix is made by Big Heart Pet Brands, which is owned by The J.M. Smucker Company. Nulo is made by Nulo, Inc., which is owned by Apax Partners.

Which brand has more products on KibbleLab?

Nulo has 291 products in the KibbleLab database, compared with 25 for Meow Mix.

Where is each brand based?

Meow Mix is based in San Francisco, California, USA. Nulo is based in Austin, Texas, USA.

Have Meow Mix or Nulo been recalled?

Neither Meow Mix nor Nulo has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Meow Mix and Nulo .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.