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Natural Balance vs Nulo

Natural Balance is made by Natural Balance Pet Foods (owned by Ethos Pet Brands (L Catterton / Nexus Capital)), and Nulo by Nulo, Inc. (owned by Apax Partners), and both make food for cats and dogs. On KibbleLab, Nulo averages 8.3 out of 10 across its scored foods, compared with 8.2 for Natural Balance. Natural Balance's maker dates to 1989, while Nulo's launched in 2009.

Natural Balance and Nulo compared

Natural Balance Nulo
Manufacturer Natural Balance Pet Foods Nulo, Inc.
Parent company Ethos Pet Brands (L Catterton / Nexus Capital) Apax Partners
Founded 1989 2009
Headquarters Burbank, California, USA Austin, Texas, USA
Products listed 118 291
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.2 (avg of 118) 8.3 (avg of 291)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Natural Balance vs Nulo: how they compare

Scores

Nulo scores higher on KibbleLab, averaging 8.3 out of 10 across 291 scored foods, compared with 8.2 across 118 for Natural Balance. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Natural Balance is made by Natural Balance Pet Foods, owned by Ethos Pet Brands (L Catterton / Nexus Capital), based in Burbank, California, USA, founded in 1989. Nulo is made by Nulo, Inc., owned by Apax Partners, based in Austin, Texas, USA, founded in 2009.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 118 Natural Balance foods and 291 Nulo foods.

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Common Questions

Which scores higher on KibbleLab, Natural Balance or Nulo?

Nulo scores higher: it averages 8.3 out of 10 across 291 scored foods, compared with 8.2 for Natural Balance. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Natural Balance and Nulo?

Natural Balance is made by Natural Balance Pet Foods, which is owned by Ethos Pet Brands (L Catterton / Nexus Capital). Nulo is made by Nulo, Inc., which is owned by Apax Partners.

Which brand has more products on KibbleLab?

Nulo has 291 products in the KibbleLab database, compared with 118 for Natural Balance.

Where is each brand based?

Natural Balance is based in Burbank, California, USA. Nulo is based in Austin, Texas, USA.

Have Natural Balance or Nulo been recalled?

Neither Natural Balance nor Nulo has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Natural Balance and Nulo .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.