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Natoo vs Now Fresh

Natoo is made by PremieRpet (owned by PremieRpet), and Now Fresh is branded by Petcurean Pet Nutrition Inc. and made by third-party contract manufacturers, and both make food for cats and dogs. On KibbleLab, Natoo and Now Fresh both average 8.5 out of 10.

Natoo and Now Fresh compared

Natoo Now Fresh
Manufacturer PremieRpet Petcurean Pet Nutrition Inc.
Parent company PremieRpet Independent
Founded 1995 1999
Headquarters Dourado, São Paulo, Brazil Chilliwack, British Columbia, Canada
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
In-house Contract manufacturer
Made in Brazil Canada
Manufacturing region São Paulo British Columbia
Products listed 12 31
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.5 (avg of 12) 8.5 (avg of 31)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Natoo vs Now Fresh: how they compare

Scores

Natoo and Now Fresh average the same KibbleLab score, 8.5 out of 10, across 12 and 31 scored foods. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Natoo is made by PremieRpet, owned by PremieRpet, based in Dourado, São Paulo, Brazil, founded in 1995. Now Fresh is a brand of Petcurean Pet Nutrition Inc., based in Chilliwack, British Columbia, Canada, founded in 1999. Its food is made by third-party contract manufacturers in Canada.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Both are accredited by the Pet Sustainability Coalition. KibbleLab lists 12 Natoo foods and 31 Now Fresh foods.

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Common Questions

Which scores higher on KibbleLab, Natoo or Now Fresh?

Natoo and Now Fresh average the same KibbleLab score, 8.5 out of 10.

Who makes Natoo and Now Fresh?

Natoo is made by PremieRpet, which is owned by PremieRpet. Now Fresh is a brand of Petcurean Pet Nutrition Inc.. Its food is made by third-party contract manufacturers in Canada.

Which brand has more products on KibbleLab?

Now Fresh has 31 products in the KibbleLab database, compared with 12 for Natoo.

Where is each brand based?

Natoo is based in Dourado, São Paulo, Brazil. Now Fresh is based in Chilliwack, British Columbia, Canada.

Are Natoo or Now Fresh PSC Accredited?

Both Natoo and Now Fresh are PSC Accredited businesses. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact.

Have Natoo or Now Fresh been recalled?

Neither Natoo nor Now Fresh has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Natoo and Now Fresh .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.