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Natoo vs Old Mother Hubbard

Natoo is made by PremieRpet (owned by PremieRpet), and Old Mother Hubbard is made by Wellness Pet Company (owned by Clearlake Capital Group). On KibbleLab, Old Mother Hubbard averages 8.6 out of 10 across its scored foods, compared with 8.5 for Natoo. Natoo makes food for cats and dogs, while Old Mother Hubbard covers dogs.

Natoo and Old Mother Hubbard compared

Natoo Old Mother Hubbard
Manufacturer PremieRpet Wellness Pet Company
Parent company PremieRpet Clearlake Capital Group
Founded 1995 2021
Headquarters Dourado, São Paulo, Brazil Tewksbury, Massachusetts, USA
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
In-house In-house
Made in Brazil United States
Manufacturing region São Paulo Massachusetts
Products listed 12 19
Serves Cats & dogs Dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.5 (avg of 12) 8.6 (avg of 19)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Natoo vs Old Mother Hubbard: how they compare

Scores

Old Mother Hubbard scores higher on KibbleLab, averaging 8.6 out of 10 across 19 scored foods, compared with 8.5 across 12 for Natoo. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Natoo is made by PremieRpet, owned by PremieRpet, based in Dourado, São Paulo, Brazil, founded in 1995. Old Mother Hubbard is made by Wellness Pet Company, owned by Clearlake Capital Group, based in Tewksbury, Massachusetts, USA, founded in 2021.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Both are accredited by the Pet Sustainability Coalition. KibbleLab lists 12 Natoo foods and 19 Old Mother Hubbard foods.

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Common Questions

Which scores higher on KibbleLab, Natoo or Old Mother Hubbard?

Old Mother Hubbard scores higher: it averages 8.6 out of 10 across 19 scored foods, compared with 8.5 for Natoo. Scores reflect published veterinary science.

Who makes Natoo and Old Mother Hubbard?

Natoo is made by PremieRpet, which is owned by PremieRpet. Old Mother Hubbard is made by Wellness Pet Company, which is owned by Clearlake Capital Group.

Which brand has more products on KibbleLab?

Old Mother Hubbard has 19 products in the KibbleLab database, compared with 12 for Natoo.

Where is each brand based?

Natoo is based in Dourado, São Paulo, Brazil. Old Mother Hubbard is based in Tewksbury, Massachusetts, USA.

Are Natoo or Old Mother Hubbard PSC Accredited?

Both Natoo and Old Mother Hubbard are PSC Accredited businesses. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact.

Have Natoo or Old Mother Hubbard been recalled?

Neither Natoo nor Old Mother Hubbard has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Natoo and Old Mother Hubbard .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.