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Natoo vs Royal Canin

Natoo is made by PremieRpet (owned by PremieRpet), and Royal Canin is made by Royal Canin (owned by Mars, Incorporated), and both make food for cats and dogs. On KibbleLab, Royal Canin averages 9.0 out of 10 across its scored foods, compared with 8.5 for Natoo. Royal Canin meets WSAVA's published criteria for evaluating a manufacturer, while Natoo does not.

Natoo and Royal Canin compared

Natoo Royal Canin
Manufacturer PremieRpet Royal Canin
Parent company PremieRpet Mars, Incorporated
Founded 1995 1968
Headquarters Dourado, São Paulo, Brazil Aimargues, Gard, France
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
In-house In-house
Made in Brazil France
Manufacturing region São Paulo Gard
Products listed 12 269
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No Yes
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.5 (avg of 12) 9.0 (avg of 160)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Natoo vs Royal Canin: how they compare

Scores

Royal Canin scores higher on KibbleLab, averaging 9.0 out of 10 across 160 scored foods, compared with 8.5 across 12 for Natoo. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Natoo is made by PremieRpet, owned by PremieRpet, based in Dourado, São Paulo, Brazil, founded in 1995. Royal Canin is made by Royal Canin, owned by Mars, Incorporated, based in Aimargues, Gard, France, founded in 1968.

Standards and range

Royal Canin meets WSAVA's published manufacturer criteria, while Natoo does not. Natoo is accredited by the Pet Sustainability Coalition; Royal Canin is not. KibbleLab lists 12 Natoo foods and 269 Royal Canin foods.

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Common Questions

Which scores higher on KibbleLab, Natoo or Royal Canin?

Royal Canin scores higher: it averages 9.0 out of 10 across 160 scored foods, compared with 8.5 for Natoo. Scores reflect published veterinary science.

Who makes Natoo and Royal Canin?

Natoo is made by PremieRpet, which is owned by PremieRpet. Royal Canin is made by Royal Canin, which is owned by Mars, Incorporated.

Which brand has more products on KibbleLab?

Royal Canin has 269 products in the KibbleLab database, compared with 12 for Natoo.

Where is each brand based?

Natoo is based in Dourado, São Paulo, Brazil. Royal Canin is based in Aimargues, Gard, France.

Do Natoo and Royal Canin meet WSAVA criteria?

Royal Canin meets WSAVA's published criteria for evaluating a manufacturer; Natoo does not, based on public information. WSAVA publishes criteria; it does not certify or endorse brands.

Are Natoo or Royal Canin PSC Accredited?

Natoo is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Natoo or Royal Canin been recalled?

Neither Natoo nor Royal Canin has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Natoo and Royal Canin .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.