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Natoo vs Taste of the Wild

Natoo is made by PremieRpet (owned by PremieRpet), and Taste of the Wild is made by Diamond Pet Foods (owned by Schell & Kampeter, Inc.), and both make food for cats and dogs. On KibbleLab, Natoo and Taste of the Wild both average 8.5 out of 10. Natoo is accredited by the Pet Sustainability Coalition; Taste of the Wild is not.

Natoo and Taste of the Wild compared

Natoo Taste of the Wild
Manufacturer PremieRpet Diamond Pet Foods
Parent company PremieRpet Schell & Kampeter, Inc.
Founded 1995 1970
Headquarters Dourado, São Paulo, Brazil Meta, Missouri, USA
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
In-house In-house
Made in Brazil United States
Manufacturing region São Paulo Missouri
Products listed 12 23
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.5 (avg of 12) 8.5 (avg of 23)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy

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Natoo vs Taste of the Wild: how they compare

Scores

Natoo and Taste of the Wild average the same KibbleLab score, 8.5 out of 10, across 12 and 23 scored foods. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Natoo is made by PremieRpet, owned by PremieRpet, based in Dourado, São Paulo, Brazil, founded in 1995. Taste of the Wild is made by Diamond Pet Foods, owned by Schell & Kampeter, Inc., based in Meta, Missouri, USA, founded in 1970.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Natoo is accredited by the Pet Sustainability Coalition; Taste of the Wild is not. KibbleLab lists 12 Natoo foods and 23 Taste of the Wild foods.

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Common Questions

Which scores higher on KibbleLab, Natoo or Taste of the Wild?

Natoo and Taste of the Wild average the same KibbleLab score, 8.5 out of 10.

Who makes Natoo and Taste of the Wild?

Natoo is made by PremieRpet, which is owned by PremieRpet. Taste of the Wild is made by Diamond Pet Foods, which is owned by Schell & Kampeter, Inc.

Which brand has more products on KibbleLab?

Taste of the Wild has 23 products in the KibbleLab database, compared with 12 for Natoo.

Where is each brand based?

Natoo is based in Dourado, São Paulo, Brazil. Taste of the Wild is based in Meta, Missouri, USA.

Are Natoo or Taste of the Wild PSC Accredited?

Natoo is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Natoo or Taste of the Wild been recalled?

Neither Natoo nor Taste of the Wild has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Natoo and Taste of the Wild .

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.