Natoo vs Victor
Natoo is made by PremieRpet (owned by PremieRpet), and Victor is made by Mid America Pet Food (owned by TA Associates / Rx3 Growth Partners), and both make food for cats and dogs. On KibbleLab, Natoo averages 8.5 out of 10 across its scored foods, compared with 8.4 for Victor.
Natoo and Victor compared
| Attribute |
|
|
|---|---|---|
| Manufacturer | PremieRpet | Mid America Pet Food |
| Parent company | PremieRpet | TA Associates / Rx3 Growth Partners |
| Founded | 1995 | 2007 |
| Headquarters | Dourado, São Paulo, Brazil | Mt. Pleasant, Texas, USA |
ManufacturingWhether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer. |
In-house | In-house |
| Made in | Brazil | United States |
| Manufacturing region | São Paulo | Texas |
| Products listed | 12 | 38 |
| Serves | Cats & dogs | Cats & dogs |
Price tierA relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost. |
$$$$ | $$$$ |
WSAVA guidelinesThe World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands. |
No | No |
PSC accreditedThe Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality. |
Yes | Yes |
ScoreThe average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works . |
8.5 (avg of 12) | 8.4 (avg of 38) |
Recalls on recordWe track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here. |
None | None |
| Where to buy |
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Natoo vs Victor: how they compare
Scores
Natoo scores higher on KibbleLab, averaging 8.5 out of 10 across 12 scored foods, compared with 8.4 across 38 for Victor. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.
Who makes them
Natoo is made by PremieRpet, owned by PremieRpet, based in Dourado, São Paulo, Brazil, founded in 1995. Victor is made by Mid America Pet Food, owned by TA Associates / Rx3 Growth Partners, based in Mt. Pleasant, Texas, USA, founded in 2007.
Standards and range
Neither meets WSAVA's published manufacturer criteria. Both are accredited by the Pet Sustainability Coalition. KibbleLab lists 12 Natoo foods and 38 Victor foods.
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Common Questions
Which scores higher on KibbleLab, Natoo or Victor?
Natoo scores higher: it averages 8.5 out of 10 across 12 scored foods, compared with 8.4 for Victor. Scores reflect published veterinary science.
Who makes Natoo and Victor?
Natoo is made by PremieRpet, which is owned by PremieRpet. Victor is made by Mid America Pet Food, which is owned by TA Associates / Rx3 Growth Partners.
Which brand has more products on KibbleLab?
Victor has 38 products in the KibbleLab database, compared with 12 for Natoo.
Where is each brand based?
Natoo is based in Dourado, São Paulo, Brazil. Victor is based in Mt. Pleasant, Texas, USA.
Are Natoo or Victor PSC Accredited?
Both Natoo and Victor are PSC Accredited businesses. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact.
Have Natoo or Victor been recalled?
Neither Natoo nor Victor has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
More comparisons
More Natoo comparisons
KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.
This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.
Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.