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Natoo vs Whimzees

Natoo is made by PremieRpet (owned by PremieRpet), and Whimzees is made by Wellness Pet Company (owned by Clearlake Capital Group), and both make food for cats and dogs. On KibbleLab, Natoo and Whimzees both average 8.5 out of 10. Natoo's maker dates to 1995, while Whimzees's launched in 2021.

Natoo and Whimzees compared

Natoo Whimzees
Manufacturer PremieRpet Wellness Pet Company
Parent company PremieRpet Clearlake Capital Group
Founded 1995 2021
Headquarters Dourado, São Paulo, Brazil Tewksbury, Massachusetts, USA
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
In-house In-house
Made in Brazil Netherlands
Manufacturing region São Paulo Overijssel
Products listed 12 16
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.5 (avg of 12) 8.5 (avg of 16)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Natoo vs Whimzees: how they compare

Scores

Natoo and Whimzees average the same KibbleLab score, 8.5 out of 10, across 12 and 16 scored foods. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Natoo is made by PremieRpet, owned by PremieRpet, based in Dourado, São Paulo, Brazil, founded in 1995. Whimzees is made by Wellness Pet Company, owned by Clearlake Capital Group, based in Tewksbury, Massachusetts, USA, founded in 2021.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Both are accredited by the Pet Sustainability Coalition. KibbleLab lists 12 Natoo foods and 16 Whimzees foods.

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Common Questions

Which scores higher on KibbleLab, Natoo or Whimzees?

Natoo and Whimzees average the same KibbleLab score, 8.5 out of 10.

Who makes Natoo and Whimzees?

Natoo is made by PremieRpet, which is owned by PremieRpet. Whimzees is made by Wellness Pet Company, which is owned by Clearlake Capital Group.

Which brand has more products on KibbleLab?

Whimzees has 16 products in the KibbleLab database, compared with 12 for Natoo.

Where is each brand based?

Natoo is based in Dourado, São Paulo, Brazil. Whimzees is based in Tewksbury, Massachusetts, USA.

Are Natoo or Whimzees PSC Accredited?

Both Natoo and Whimzees are PSC Accredited businesses. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact.

Have Natoo or Whimzees been recalled?

Neither Natoo nor Whimzees has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Natoo and Whimzees .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.