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Natoo vs Wishbone

Natoo is made by PremieRpet (owned by PremieRpet), and Wishbone is made by AAF (Asia) Ltd., and both make food for cats and dogs. On KibbleLab, Natoo averages 8.5 out of 10 across its scored foods, compared with 8.1 for Wishbone. Natoo is accredited by the Pet Sustainability Coalition; Wishbone is not.

Natoo and Wishbone compared

Natoo Wishbone
Manufacturer PremieRpet AAF (Asia) Ltd.
Parent company PremieRpet Independent
Founded 1995 2012
Headquarters Dourado, São Paulo, Brazil Auckland, New Zealand
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
In-house In-house
Made in Brazil New Zealand
Manufacturing region São Paulo Waikato
Products listed 12 18
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.5 (avg of 12) 8.1 (avg of 18)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Natoo vs Wishbone: how they compare

Scores

Natoo scores higher on KibbleLab, averaging 8.5 out of 10 across 12 scored foods, compared with 8.1 across 18 for Wishbone. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Natoo is made by PremieRpet, owned by PremieRpet, based in Dourado, São Paulo, Brazil, founded in 1995. Wishbone is made by AAF (Asia) Ltd., an independent maker, based in Auckland, New Zealand, founded in 2012.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Natoo is accredited by the Pet Sustainability Coalition; Wishbone is not. KibbleLab lists 12 Natoo foods and 18 Wishbone foods.

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Common Questions

Which scores higher on KibbleLab, Natoo or Wishbone?

Natoo scores higher: it averages 8.5 out of 10 across 12 scored foods, compared with 8.1 for Wishbone. Scores reflect published veterinary science.

Who makes Natoo and Wishbone?

Natoo is made by PremieRpet, which is owned by PremieRpet. Wishbone is made by AAF (Asia) Ltd.

Which brand has more products on KibbleLab?

Wishbone has 18 products in the KibbleLab database, compared with 12 for Natoo.

Where is each brand based?

Natoo is based in Dourado, São Paulo, Brazil. Wishbone is based in Auckland, New Zealand.

Are Natoo or Wishbone PSC Accredited?

Natoo is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Natoo or Wishbone been recalled?

Neither Natoo nor Wishbone has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Natoo and Wishbone .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.