Skip to content

6,000+ pet foods rated. Your best match, free in 30 seconds.

NaturVet vs Reveal

NaturVet is made by NaturVet (a division of Swedencare USA, Inc.) (owned by Swedencare AB), and Reveal by MPM Products (owned by Partners Group). On KibbleLab, NaturVet and Reveal both average 7.6 out of 10. Reveal is accredited by the Pet Sustainability Coalition; NaturVet is not.

NaturVet and Reveal compared

NaturVet Reveal
Manufacturer NaturVet (a division of Swedencare USA, Inc.) MPM Products
Parent company Swedencare AB Partners Group
Founded 1994 2002
Headquarters Temecula, California, USA Manchester, United Kingdom
Products listed 128 32
Serves Cats & dogs Cats
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
7.6 (avg of 128) 7.6 (avg of 32)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

Affiliate links · may earn a commission at no extra cost to you.

NaturVet vs Reveal: how they compare

Scores

NaturVet and Reveal average the same KibbleLab score, 7.6 out of 10, across 128 and 32 scored foods. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

NaturVet is made by NaturVet (a division of Swedencare USA, Inc.), owned by Swedencare AB, based in Temecula, California, USA, founded in 1994. Reveal is made by MPM Products, owned by Partners Group, based in Manchester, United Kingdom, founded in 2002.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Reveal is accredited by the Pet Sustainability Coalition; NaturVet is not. KibbleLab lists 128 NaturVet foods and 32 Reveal foods.

Not sure which is right for your pet?

Sign in free to see NaturVet and Reveal scored for your pet's breed, age, and health focus, save favorites, and compare foods side by side.

Example foods

Common Questions

Which scores higher on KibbleLab, NaturVet or Reveal?

NaturVet and Reveal average the same KibbleLab score, 7.6 out of 10.

Who makes NaturVet and Reveal?

NaturVet is made by NaturVet (a division of Swedencare USA, Inc.), which is owned by Swedencare AB. Reveal is made by MPM Products, which is owned by Partners Group.

Which brand has more products on KibbleLab?

NaturVet has 128 products in the KibbleLab database, compared with 32 for Reveal.

Where is each brand based?

NaturVet is based in Temecula, California, USA. Reveal is based in Manchester, United Kingdom.

Are NaturVet or Reveal PSC Accredited?

Reveal is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have NaturVet or Reveal been recalled?

Neither NaturVet nor Reveal has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: NaturVet and Reveal .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.