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Nextrition vs Now Fresh

Nextrition is made by Nextrition Pet Products, and Now Fresh is branded by Petcurean Pet Nutrition Inc. and made by third-party contract manufacturers. On KibbleLab, Nextrition averages 8.7 out of 10 across its scored foods, compared with 8.5 for Now Fresh. Now Fresh is accredited by the Pet Sustainability Coalition; Nextrition is not.

Nextrition and Now Fresh compared

Nextrition Now Fresh
Manufacturer Nextrition Pet Products Petcurean Pet Nutrition Inc.
Parent company Independent Independent
Founded 2022 1999
Headquarters Not listed Chilliwack, British Columbia, Canada
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
In-house Contract manufacturer
Made in United States Canada
Manufacturing region Illinois British Columbia
Products listed 6 31
Serves Dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.7 (avg of 6) 8.5 (avg of 31)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Shop Nextrition Amazon
Amazon

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Nextrition vs Now Fresh: how they compare

Scores

Nextrition scores higher on KibbleLab, averaging 8.7 out of 10 across 6 scored foods, compared with 8.5 across 31 for Now Fresh. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Nextrition is made by Nextrition Pet Products, an independent maker, founded in 2022. Now Fresh is a brand of Petcurean Pet Nutrition Inc., based in Chilliwack, British Columbia, Canada, founded in 1999. Its food is made by third-party contract manufacturers in Canada.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Now Fresh is accredited by the Pet Sustainability Coalition; Nextrition is not. KibbleLab lists 6 Nextrition foods and 31 Now Fresh foods.

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Common Questions

Which scores higher on KibbleLab, Nextrition or Now Fresh?

Nextrition scores higher: it averages 8.7 out of 10 across 6 scored foods, compared with 8.5 for Now Fresh. Scores reflect published veterinary science.

Who makes Nextrition and Now Fresh?

Nextrition is made by Nextrition Pet Products. Now Fresh is a brand of Petcurean Pet Nutrition Inc.. Its food is made by third-party contract manufacturers in Canada.

Which brand has more products on KibbleLab?

Now Fresh has 31 products in the KibbleLab database, compared with 6 for Nextrition.

Where is Now Fresh based?

Now Fresh is based in Chilliwack, British Columbia, Canada.

Are Nextrition or Now Fresh PSC Accredited?

Now Fresh is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Nextrition or Now Fresh been recalled?

Neither Nextrition nor Now Fresh has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Nextrition and Now Fresh .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.