Skip to content

6,000+ pet foods rated. Your best match, free in 30 seconds.

Now Fresh vs Optimeal

Now Fresh is made by Petcurean Pet Nutrition Inc., and Optimeal by Kormotech LLC. On KibbleLab, Now Fresh and Optimeal both average 8.4 out of 10. Now Fresh is accredited by the Pet Sustainability Coalition; Optimeal is not.

Now Fresh and Optimeal compared

Now Fresh Optimeal
Manufacturer Petcurean Pet Nutrition Inc. Kormotech LLC
Parent company Independent Independent
Founded 1999 2003
Headquarters Chilliwack, British Columbia, Canada Lviv, Ukraine
Products listed 31 4
Serves Cats & dogs Cats
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.4 (avg of 31) 8.4 (avg of 4)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

Affiliate links · may earn a commission at no extra cost to you.

Now Fresh vs Optimeal: how they compare

Scores

Now Fresh and Optimeal average the same KibbleLab score, 8.4 out of 10, across 31 and 4 scored foods. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Now Fresh is made by Petcurean Pet Nutrition Inc., an independent maker, based in Chilliwack, British Columbia, Canada, founded in 1999. Optimeal is made by Kormotech LLC, an independent maker, based in Lviv, Ukraine, founded in 2003.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Now Fresh is accredited by the Pet Sustainability Coalition; Optimeal is not. KibbleLab lists 31 Now Fresh foods and 4 Optimeal foods.

Not sure which is right for your pet?

Sign in free to see Now Fresh and Optimeal scored for your pet's breed, age, and health focus, save favorites, and compare foods side by side.

Example foods

Common Questions

Which scores higher on KibbleLab, Now Fresh or Optimeal?

Now Fresh and Optimeal average the same KibbleLab score, 8.4 out of 10.

Who makes Now Fresh and Optimeal?

Now Fresh is made by Petcurean Pet Nutrition Inc. Optimeal is made by Kormotech LLC.

Which brand has more products on KibbleLab?

Now Fresh has 31 products in the KibbleLab database, compared with 4 for Optimeal.

Where is each brand based?

Now Fresh is based in Chilliwack, British Columbia, Canada. Optimeal is based in Lviv, Ukraine.

Are Now Fresh or Optimeal PSC Accredited?

Now Fresh is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Now Fresh or Optimeal been recalled?

Neither Now Fresh nor Optimeal has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Now Fresh and Optimeal .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.