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Now Fresh vs PawCo

Now Fresh is branded by Petcurean Pet Nutrition Inc. and made by third-party contract manufacturers, and PawCo is made by PawCo Foods (owned by Independent). On KibbleLab, PawCo averages 9.0 out of 10 across its scored foods, compared with 8.5 for Now Fresh. Now Fresh makes food for cats and dogs, while PawCo covers dogs.

Now Fresh and PawCo compared

Now Fresh PawCo
Manufacturer Petcurean Pet Nutrition Inc. PawCo Foods
Parent company Independent Independent
Founded 1999 2021
Headquarters Chilliwack, British Columbia, Canada San Francisco, California, USA
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
Contract manufacturer In-house
Made in Canada United States
Manufacturing region British Columbia California
Products listed 31 14
Serves Cats & dogs Dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.5 (avg of 31) 9.0 (avg of 14)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Now Fresh vs PawCo: how they compare

Scores

PawCo scores higher on KibbleLab, averaging 9.0 out of 10 across 14 scored foods, compared with 8.5 across 31 for Now Fresh. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Now Fresh is a brand of Petcurean Pet Nutrition Inc., based in Chilliwack, British Columbia, Canada, founded in 1999. Its food is made by third-party contract manufacturers in Canada. PawCo is made by PawCo Foods, owned by Independent, based in San Francisco, California, USA, founded in 2021.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Both are accredited by the Pet Sustainability Coalition. KibbleLab lists 31 Now Fresh foods and 14 PawCo foods.

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Common Questions

Which scores higher on KibbleLab, Now Fresh or PawCo?

PawCo scores higher: it averages 9.0 out of 10 across 14 scored foods, compared with 8.5 for Now Fresh. Scores reflect published veterinary science.

Who makes Now Fresh and PawCo?

Now Fresh is a brand of Petcurean Pet Nutrition Inc.. Its food is made by third-party contract manufacturers in Canada. PawCo is made by PawCo Foods, which is owned by Independent.

Which brand has more products on KibbleLab?

Now Fresh has 31 products in the KibbleLab database, compared with 14 for PawCo.

Where is each brand based?

Now Fresh is based in Chilliwack, British Columbia, Canada. PawCo is based in San Francisco, California, USA.

Are Now Fresh or PawCo PSC Accredited?

Both Now Fresh and PawCo are PSC Accredited businesses. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact.

Have Now Fresh or PawCo been recalled?

Neither Now Fresh nor PawCo has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Now Fresh and PawCo .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.