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Now Fresh vs Royal Canin

Now Fresh is made by Petcurean Pet Nutrition Inc., and Royal Canin by Royal Canin (owned by Mars, Incorporated), and both make food for cats and dogs. On KibbleLab, Now Fresh and Royal Canin both average 8.4 out of 10. Royal Canin meets WSAVA's published criteria for evaluating a manufacturer, while Now Fresh does not.

Now Fresh and Royal Canin compared

Now Fresh Royal Canin
Manufacturer Petcurean Pet Nutrition Inc. Royal Canin
Parent company Independent Mars, Incorporated
Founded 1999 1968
Headquarters Chilliwack, British Columbia, Canada Aimargues, Gard, France
Products listed 31 269
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No Yes
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.4 (avg of 31) 8.4 (avg of 269)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Now Fresh vs Royal Canin: how they compare

Scores

Now Fresh and Royal Canin average the same KibbleLab score, 8.4 out of 10, across 31 and 269 scored foods. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Now Fresh is made by Petcurean Pet Nutrition Inc., an independent maker, based in Chilliwack, British Columbia, Canada, founded in 1999. Royal Canin is made by Royal Canin, owned by Mars, Incorporated, based in Aimargues, Gard, France, founded in 1968.

Standards and range

Royal Canin meets WSAVA's published manufacturer criteria, while Now Fresh does not. Now Fresh is accredited by the Pet Sustainability Coalition; Royal Canin is not. KibbleLab lists 31 Now Fresh foods and 269 Royal Canin foods.

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Common Questions

Which scores higher on KibbleLab, Now Fresh or Royal Canin?

Now Fresh and Royal Canin average the same KibbleLab score, 8.4 out of 10.

Who makes Now Fresh and Royal Canin?

Now Fresh is made by Petcurean Pet Nutrition Inc. Royal Canin is made by Royal Canin, which is owned by Mars, Incorporated.

Which brand has more products on KibbleLab?

Royal Canin has 269 products in the KibbleLab database, compared with 31 for Now Fresh.

Where is each brand based?

Now Fresh is based in Chilliwack, British Columbia, Canada. Royal Canin is based in Aimargues, Gard, France.

Do Now Fresh and Royal Canin meet WSAVA criteria?

Royal Canin meets WSAVA's published criteria for evaluating a manufacturer; Now Fresh does not, based on public information. WSAVA publishes criteria; it does not certify or endorse brands.

Are Now Fresh or Royal Canin PSC Accredited?

Now Fresh is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Now Fresh or Royal Canin been recalled?

Neither Now Fresh nor Royal Canin has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Now Fresh and Royal Canin .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.