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Now Fresh vs Simply Nourish

Now Fresh is branded by Petcurean Pet Nutrition Inc. and made by third-party contract manufacturers, and Simply Nourish is branded by PetSmart LLC and made by third-party co-packers, and both make food for cats and dogs. On KibbleLab, Simply Nourish averages 8.7 out of 10 across its scored foods, compared with 8.5 for Now Fresh. Now Fresh is accredited by the Pet Sustainability Coalition; Simply Nourish is not.

Now Fresh and Simply Nourish compared

Now Fresh Simply Nourish
Manufacturer Petcurean Pet Nutrition Inc. PetSmart LLC
Parent company Independent Independent
Founded 1999 1986
Headquarters Chilliwack, British Columbia, Canada Phoenix, Arizona, USA
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
Contract manufacturer Co-packer
Made in Canada Not listed
Manufacturing region British Columbia Not listed
Products listed 31 105
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$$ $$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.5 (avg of 31) 8.7 (avg of 105)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Now Fresh vs Simply Nourish: how they compare

Scores

Simply Nourish scores higher on KibbleLab, averaging 8.7 out of 10 across 105 scored foods, compared with 8.5 across 31 for Now Fresh. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Now Fresh is a brand of Petcurean Pet Nutrition Inc., based in Chilliwack, British Columbia, Canada, founded in 1999. Its food is made by third-party contract manufacturers in Canada. Simply Nourish is a brand of PetSmart LLC, based in Phoenix, Arizona, USA, founded in 1986. Its food is made by third-party co-packers.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Now Fresh is accredited by the Pet Sustainability Coalition; Simply Nourish is not. KibbleLab lists 31 Now Fresh foods and 105 Simply Nourish foods.

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Common Questions

Which scores higher on KibbleLab, Now Fresh or Simply Nourish?

Simply Nourish scores higher: it averages 8.7 out of 10 across 105 scored foods, compared with 8.5 for Now Fresh. Scores reflect published veterinary science.

Who makes Now Fresh and Simply Nourish?

Now Fresh is a brand of Petcurean Pet Nutrition Inc.. Its food is made by third-party contract manufacturers in Canada. Simply Nourish is a brand of PetSmart LLC. Its food is made by third-party co-packers.

Which brand has more products on KibbleLab?

Simply Nourish has 105 products in the KibbleLab database, compared with 31 for Now Fresh.

Where is each brand based?

Now Fresh is based in Chilliwack, British Columbia, Canada. Simply Nourish is based in Phoenix, Arizona, USA.

Are Now Fresh or Simply Nourish PSC Accredited?

Now Fresh is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Now Fresh or Simply Nourish been recalled?

Neither Now Fresh nor Simply Nourish has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Now Fresh and Simply Nourish .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.