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Now Fresh vs Sojos

Now Fresh is made by Petcurean Pet Nutrition Inc., and Sojos by Wellness Pet Company (owned by Clearlake Capital Group). On KibbleLab, Now Fresh and Sojos both average 8.4 out of 10. Now Fresh makes food for cats and dogs, while Sojos covers dogs.

Now Fresh and Sojos compared

Now Fresh Sojos
Manufacturer Petcurean Pet Nutrition Inc. Wellness Pet Company
Parent company Independent Clearlake Capital Group
Founded 1999 2021
Headquarters Chilliwack, British Columbia, Canada Tewksbury, Massachusetts, USA
Products listed 31 7
Serves Cats & dogs Dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.4 (avg of 31) 8.4 (avg of 7)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Now Fresh vs Sojos: how they compare

Scores

Now Fresh and Sojos average the same KibbleLab score, 8.4 out of 10, across 31 and 7 scored foods. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Now Fresh is made by Petcurean Pet Nutrition Inc., an independent maker, based in Chilliwack, British Columbia, Canada, founded in 1999. Sojos is made by Wellness Pet Company, owned by Clearlake Capital Group, based in Tewksbury, Massachusetts, USA, founded in 2021.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Both are accredited by the Pet Sustainability Coalition. KibbleLab lists 31 Now Fresh foods and 7 Sojos foods.

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Common Questions

Which scores higher on KibbleLab, Now Fresh or Sojos?

Now Fresh and Sojos average the same KibbleLab score, 8.4 out of 10.

Who makes Now Fresh and Sojos?

Now Fresh is made by Petcurean Pet Nutrition Inc. Sojos is made by Wellness Pet Company, which is owned by Clearlake Capital Group.

Which brand has more products on KibbleLab?

Now Fresh has 31 products in the KibbleLab database, compared with 7 for Sojos.

Where is each brand based?

Now Fresh is based in Chilliwack, British Columbia, Canada. Sojos is based in Tewksbury, Massachusetts, USA.

Are Now Fresh or Sojos PSC Accredited?

Both Now Fresh and Sojos are PSC Accredited businesses. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact.

Have Now Fresh or Sojos been recalled?

Neither Now Fresh nor Sojos has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Now Fresh and Sojos .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.