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Now Fresh vs Zeal

Now Fresh is made by Petcurean Pet Nutrition Inc., and Zeal by Natural Pet Treat Company Limited, and both make food for cats and dogs. On KibbleLab, Zeal averages 9.0 out of 10 across its scored foods, compared with 8.4 for Now Fresh. Now Fresh is accredited by the Pet Sustainability Coalition; Zeal is not.

Now Fresh and Zeal compared

Now Fresh Zeal
Manufacturer Petcurean Pet Nutrition Inc. Natural Pet Treat Company Limited
Parent company Independent Independent
Founded 1999 1999
Headquarters Chilliwack, British Columbia, Canada Auckland, New Zealand
Products listed 31 3
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.4 (avg of 31) 9.0 (avg of 3)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Now Fresh vs Zeal: how they compare

Scores

Zeal scores higher on KibbleLab, averaging 9.0 out of 10 across 3 scored foods, compared with 8.4 across 31 for Now Fresh. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Now Fresh is made by Petcurean Pet Nutrition Inc., an independent maker, based in Chilliwack, British Columbia, Canada, founded in 1999. Zeal is made by Natural Pet Treat Company Limited, an independent maker, based in Auckland, New Zealand, founded in 1999.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Now Fresh is accredited by the Pet Sustainability Coalition; Zeal is not. KibbleLab lists 31 Now Fresh foods and 3 Zeal foods.

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Common Questions

Which scores higher on KibbleLab, Now Fresh or Zeal?

Zeal scores higher: it averages 9.0 out of 10 across 3 scored foods, compared with 8.4 for Now Fresh. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Now Fresh and Zeal?

Now Fresh is made by Petcurean Pet Nutrition Inc. Zeal is made by Natural Pet Treat Company Limited.

Which brand has more products on KibbleLab?

Now Fresh has 31 products in the KibbleLab database, compared with 3 for Zeal.

Where is each brand based?

Now Fresh is based in Chilliwack, British Columbia, Canada. Zeal is based in Auckland, New Zealand.

Are Now Fresh or Zeal PSC Accredited?

Now Fresh is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Now Fresh or Zeal been recalled?

Neither Now Fresh nor Zeal has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Now Fresh and Zeal .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.