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Nulo vs Wholesomes

Nulo is branded by Nulo, Inc. (owned by Apax Partners) and made by third-party co-packers, and Wholesomes is made by Midwestern Pet Foods, Inc. (owned by Nunn Milling Company, Inc.), and both make food for cats and dogs. On KibbleLab, Wholesomes averages 8.5 out of 10 across its scored foods, compared with 8.4 for Nulo. Wholesomes's maker dates to 1926, while Nulo's launched in 2009.

Nulo and Wholesomes compared

Nulo Wholesomes
Manufacturer Nulo, Inc. Midwestern Pet Foods, Inc.
Parent company Apax Partners Nunn Milling Company, Inc.
Founded 2009 1926
Headquarters Austin, Texas, USA Evansville, Indiana, USA
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
Co-packer In-house
Made in United States United States
Manufacturing region Midwest and Southern regions Illinois, Indiana, Oklahoma, New York
Products listed 288 29
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.4 (avg of 288) 8.5 (avg of 29)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Nulo vs Wholesomes: how they compare

Scores

Wholesomes scores higher on KibbleLab, averaging 8.5 out of 10 across 29 scored foods, compared with 8.4 across 288 for Nulo. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Nulo is a brand of Nulo, Inc., owned by Apax Partners, based in Austin, Texas, USA, founded in 2009. Its food is made by third-party co-packers in United States. Wholesomes is made by Midwestern Pet Foods, Inc., owned by Nunn Milling Company, Inc., based in Evansville, Indiana, USA, founded in 1926.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 288 Nulo foods and 29 Wholesomes foods.

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Common Questions

Which scores higher on KibbleLab, Nulo or Wholesomes?

Wholesomes scores higher: it averages 8.5 out of 10 across 29 scored foods, compared with 8.4 for Nulo. Scores reflect published veterinary science.

Who makes Nulo and Wholesomes?

Nulo is a brand of Nulo, Inc., which is owned by Apax Partners. Its food is made by third-party co-packers in United States. Wholesomes is made by Midwestern Pet Foods, Inc., which is owned by Nunn Milling Company, Inc.

Which brand has more products on KibbleLab?

Nulo has 288 products in the KibbleLab database, compared with 29 for Wholesomes.

Where is each brand based?

Nulo is based in Austin, Texas, USA. Wholesomes is based in Evansville, Indiana, USA.

Have Nulo or Wholesomes been recalled?

Neither Nulo nor Wholesomes has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Nulo and Wholesomes .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.