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Nutro vs SquarePet

Nutro is made by Mars Petcare (owned by Mars, Incorporated), and SquarePet is branded by SquarePet Nutrition and made by third-party co-packers, and both make food for cats and dogs. On KibbleLab, Nutro averages 8.8 out of 10 across its scored foods, compared with 8.7 for SquarePet. Nutro's maker dates to 1935, while SquarePet's launched in 2018.

Nutro and SquarePet compared

Nutro SquarePet
Manufacturer Mars Petcare SquarePet Nutrition
Parent company Mars, Incorporated Independent
Founded 1935 2018
Headquarters Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ) Austin, Texas, USA
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
In-house Co-packer
Made in United States United States
Manufacturing region Tennessee and other Mars Petcare facilities Missouri
Products listed 92 12
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.8 (avg of 92) 8.7 (avg of 12)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Nutro vs SquarePet: how they compare

Scores

Nutro scores higher on KibbleLab, averaging 8.8 out of 10 across 92 scored foods, compared with 8.7 across 12 for SquarePet. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Nutro is made by Mars Petcare, owned by Mars, Incorporated, based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ), founded in 1935. SquarePet is a brand of SquarePet Nutrition, based in Austin, Texas, USA, founded in 2018. Its food is made by third-party co-packers in United States.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 92 Nutro foods and 12 SquarePet foods.

Not sure which is right for your pet?

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Common Questions

Which scores higher on KibbleLab, Nutro or SquarePet?

Nutro scores higher: it averages 8.8 out of 10 across 92 scored foods, compared with 8.7 for SquarePet. Scores reflect published veterinary science.

Who makes Nutro and SquarePet?

Nutro is made by Mars Petcare, which is owned by Mars, Incorporated. SquarePet is a brand of SquarePet Nutrition. Its food is made by third-party co-packers in United States.

Which brand has more products on KibbleLab?

Nutro has 92 products in the KibbleLab database, compared with 12 for SquarePet.

Where is each brand based?

Nutro is based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ). SquarePet is based in Austin, Texas, USA.

Have Nutro or SquarePet been recalled?

Neither Nutro nor SquarePet has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Nutro and SquarePet .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.