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Nutro vs Wishbone

Nutro is made by Mars Petcare (owned by Mars, Incorporated), and Wishbone by AAF (Asia) Ltd., and both make food for cats and dogs. On KibbleLab, Nutro and Wishbone both average 8.1 out of 10. Nutro's maker dates to 1935, while Wishbone's launched in 2012.

Nutro and Wishbone compared

Nutro Wishbone
Manufacturer Mars Petcare AAF (Asia) Ltd.
Parent company Mars, Incorporated Independent
Founded 1935 2012
Headquarters Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ) Auckland, New Zealand
Products listed 92 18
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.1 (avg of 92) 8.1 (avg of 18)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Nutro vs Wishbone: how they compare

Scores

Nutro and Wishbone average the same KibbleLab score, 8.1 out of 10, across 92 and 18 scored foods. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Nutro is made by Mars Petcare, owned by Mars, Incorporated, based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ), founded in 1935. Wishbone is made by AAF (Asia) Ltd., an independent maker, based in Auckland, New Zealand, founded in 2012.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 92 Nutro foods and 18 Wishbone foods.

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Common Questions

Which scores higher on KibbleLab, Nutro or Wishbone?

Nutro and Wishbone average the same KibbleLab score, 8.1 out of 10.

Who makes Nutro and Wishbone?

Nutro is made by Mars Petcare, which is owned by Mars, Incorporated. Wishbone is made by AAF (Asia) Ltd.

Which brand has more products on KibbleLab?

Nutro has 92 products in the KibbleLab database, compared with 18 for Wishbone.

Where is each brand based?

Nutro is based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ). Wishbone is based in Auckland, New Zealand.

Have Nutro or Wishbone been recalled?

Neither Nutro nor Wishbone has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Nutro and Wishbone .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.