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Pedigree vs V-Dog

Pedigree is made by Mars Petcare (owned by Mars, Incorporated), and V-Dog is branded by V-Dog and made by third-party contract manufacturers, and both make food for dogs. On KibbleLab, V-Dog averages 9.0 out of 10 across its scored foods, compared with 8.3 for Pedigree. Pedigree's maker dates to 1935, while V-Dog's launched in 2005.

Pedigree and V-Dog compared

Pedigree V-Dog
Manufacturer Mars Petcare V-Dog
Parent company Mars, Incorporated Independent
Founded 1935 2005
Headquarters Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ) San Francisco, California, USA
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
In-house Contract manufacturer
Made in United States United States
Manufacturing region Multiple states California
Products listed 49 5
Serves Dogs Dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.3 (avg of 49) 9.0 (avg of 5)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
2 None
Where to buy
Amazon
Amazon

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Pedigree vs V-Dog: how they compare

Scores

V-Dog scores higher on KibbleLab, averaging 9.0 out of 10 across 5 scored foods, compared with 8.3 across 49 for Pedigree. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Pedigree is made by Mars Petcare, owned by Mars, Incorporated, based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ), founded in 1935. V-Dog is a brand of V-Dog, based in San Francisco, California, USA, founded in 2005. Its food is made by third-party contract manufacturers in United States.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 49 Pedigree foods and 5 V-Dog foods.

Not sure which is right for your pet?

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Common Questions

Which scores higher on KibbleLab, Pedigree or V-Dog?

V-Dog scores higher: it averages 9.0 out of 10 across 5 scored foods, compared with 8.3 for Pedigree. Scores reflect published veterinary science.

Who makes Pedigree and V-Dog?

Pedigree is made by Mars Petcare, which is owned by Mars, Incorporated. V-Dog is a brand of V-Dog. Its food is made by third-party contract manufacturers in United States.

Which brand has more products on KibbleLab?

Pedigree has 49 products in the KibbleLab database, compared with 5 for V-Dog.

Where is each brand based?

Pedigree is based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ). V-Dog is based in San Francisco, California, USA.

Have Pedigree or V-Dog been recalled?

Pedigree has 2 recalls on record in the KibbleLab database; V-Dog has no recalls. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Pedigree and V-Dog .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.