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Pedigree vs Wild Earth

Pedigree is made by Mars Petcare (owned by Mars, Incorporated), and Wild Earth by Wild Earth, Inc. (owned by InvenTel), and both make food for dogs. On KibbleLab, Wild Earth averages 8.2 out of 10 across its scored foods, compared with 6.6 for Pedigree. Pedigree's maker dates to 1935, while Wild Earth's launched in 2017.

Pedigree and Wild Earth compared

Pedigree Wild Earth
Manufacturer Mars Petcare Wild Earth, Inc.
Parent company Mars, Incorporated InvenTel
Founded 1935 2017
Headquarters Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ) Berkeley, California, USA
Products listed 49 1
Serves Dogs Dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
6.6 (avg of 49) 8.2 (avg of 1)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
1 None
Where to buy Amazon Amazon

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Pedigree vs Wild Earth: how they compare

Scores

Wild Earth scores higher on KibbleLab, averaging 8.2 out of 10 across 1 scored foods, compared with 6.6 across 49 for Pedigree. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Pedigree is made by Mars Petcare, owned by Mars, Incorporated, based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ), founded in 1935. Wild Earth is made by Wild Earth, Inc., owned by InvenTel, based in Berkeley, California, USA, founded in 2017.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 49 Pedigree foods and 1 Wild Earth food.

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Common Questions

Which scores higher on KibbleLab, Pedigree or Wild Earth?

Wild Earth scores higher: it averages 8.2 out of 10 across 1 scored foods, compared with 6.6 for Pedigree. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Pedigree and Wild Earth?

Pedigree is made by Mars Petcare, which is owned by Mars, Incorporated. Wild Earth is made by Wild Earth, Inc., which is owned by InvenTel.

Which brand has more products on KibbleLab?

Pedigree has 49 products in the KibbleLab database, compared with 1 for Wild Earth.

Where is each brand based?

Pedigree is based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ). Wild Earth is based in Berkeley, California, USA.

Have Pedigree or Wild Earth been recalled?

Pedigree has 1 recall on record in the KibbleLab database; Wild Earth has no recalls. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Pedigree and Wild Earth .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.