Pedigree vs Zealandia
Pedigree is made by Mars Petcare (owned by Mars, Incorporated), and Zealandia is made by Zealandia Ltd. On KibbleLab, Zealandia averages 8.9 out of 10 across its scored foods, compared with 8.3 for Pedigree. Zealandia is accredited by the Pet Sustainability Coalition; Pedigree is not.
Pedigree and Zealandia compared
| Attribute |
|
|
|---|---|---|
| Manufacturer | Mars Petcare | Zealandia Ltd |
| Parent company | Mars, Incorporated | Independent |
| Founded | 1935 | Not listed |
| Headquarters | Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ) | Auckland, New Zealand |
ManufacturingWhether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer. |
In-house | Not listed |
| Made in | United States | New Zealand |
| Manufacturing region | Multiple states | Gisborne |
| Products listed | 49 | 19 |
| Serves | Dogs | Cats & dogs |
Price tierA relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost. |
$$ | $$$$$ |
WSAVA guidelinesThe World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands. |
No | No |
PSC accreditedThe Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality. |
No | Yes |
ScoreThe average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works . |
8.3 (avg of 49) | 8.9 (avg of 19) |
Recalls on recordWe track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here. |
2 | None |
| Where to buy |
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Pedigree vs Zealandia: how they compare
Scores
Zealandia scores higher on KibbleLab, averaging 8.9 out of 10 across 19 scored foods, compared with 8.3 across 49 for Pedigree. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.
Who makes them
Pedigree is made by Mars Petcare, owned by Mars, Incorporated, based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ), founded in 1935. Zealandia is made by Zealandia Ltd, an independent maker, based in Auckland, New Zealand.
Standards and range
Neither meets WSAVA's published manufacturer criteria. Zealandia is accredited by the Pet Sustainability Coalition; Pedigree is not. KibbleLab lists 49 Pedigree foods and 19 Zealandia foods.
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Common Questions
Which scores higher on KibbleLab, Pedigree or Zealandia?
Zealandia scores higher: it averages 8.9 out of 10 across 19 scored foods, compared with 8.3 for Pedigree. Scores reflect published veterinary science.
Who makes Pedigree and Zealandia?
Pedigree is made by Mars Petcare, which is owned by Mars, Incorporated. Zealandia is made by Zealandia Ltd.
Which brand has more products on KibbleLab?
Pedigree has 49 products in the KibbleLab database, compared with 19 for Zealandia.
Where is each brand based?
Pedigree is based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ). Zealandia is based in Auckland, New Zealand.
Are Pedigree or Zealandia PSC Accredited?
Zealandia is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.
Have Pedigree or Zealandia been recalled?
Pedigree has 2 recalls on record in the KibbleLab database; Zealandia has no recalls. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
More comparisons
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KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.
This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.
Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.