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Pedigree vs Ziwi

Pedigree is made by Mars Petcare (owned by Mars, Incorporated), and Ziwi is made by Ziwi Limited (owned by FountainVest Partners). On KibbleLab, Ziwi averages 8.5 out of 10 across its scored foods, compared with 8.3 for Pedigree. Ziwi is accredited by the Pet Sustainability Coalition; Pedigree is not.

Pedigree and Ziwi compared

Pedigree Ziwi
Manufacturer Mars Petcare Ziwi Limited
Parent company Mars, Incorporated FountainVest Partners
Founded 1935 2002
Headquarters Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ) Mount Maunganui, Bay of Plenty, New Zealand
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
In-house In-house
Made in United States New Zealand
Manufacturing region Multiple states Bay of Plenty; Canterbury
Products listed 49 15
Serves Dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$ $$$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.3 (avg of 49) 8.5 (avg of 15)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
2 None
Where to buy
Amazon
Amazon

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Pedigree vs Ziwi: how they compare

Scores

Ziwi scores higher on KibbleLab, averaging 8.5 out of 10 across 15 scored foods, compared with 8.3 across 49 for Pedigree. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Pedigree is made by Mars Petcare, owned by Mars, Incorporated, based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ), founded in 1935. Ziwi is made by Ziwi Limited, owned by FountainVest Partners, based in Mount Maunganui, Bay of Plenty, New Zealand, founded in 2002.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Ziwi is accredited by the Pet Sustainability Coalition; Pedigree is not. KibbleLab lists 49 Pedigree foods and 15 Ziwi foods.

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Common Questions

Which scores higher on KibbleLab, Pedigree or Ziwi?

Ziwi scores higher: it averages 8.5 out of 10 across 15 scored foods, compared with 8.3 for Pedigree. Scores reflect published veterinary science.

Who makes Pedigree and Ziwi?

Pedigree is made by Mars Petcare, which is owned by Mars, Incorporated. Ziwi is made by Ziwi Limited, which is owned by FountainVest Partners.

Which brand has more products on KibbleLab?

Pedigree has 49 products in the KibbleLab database, compared with 15 for Ziwi.

Where is each brand based?

Pedigree is based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ). Ziwi is based in Mount Maunganui, Bay of Plenty, New Zealand.

Are Pedigree or Ziwi PSC Accredited?

Ziwi is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Pedigree or Ziwi been recalled?

Pedigree has 2 recalls on record in the KibbleLab database; Ziwi has no recalls. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Pedigree and Ziwi .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.