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Purina Pro Plan vs Wishbone

Purina Pro Plan is made by Nestlé Purina PetCare (owned by Nestlé S.A.), and Wishbone by AAF (Asia) Ltd., and both make food for cats and dogs. On KibbleLab, Purina Pro Plan averages 8.4 out of 10 across its scored foods, compared with 8.1 for Wishbone. Purina Pro Plan meets WSAVA's published criteria for evaluating a manufacturer, while Wishbone does not.

Purina Pro Plan and Wishbone compared

Purina Pro Plan Wishbone
Manufacturer Nestlé Purina PetCare AAF (Asia) Ltd.
Parent company Nestlé S.A. Independent
Founded 2001 2012
Headquarters St. Louis, Missouri, USA Auckland, New Zealand
Products listed 162 18
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
Yes No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.4 (avg of 162) 8.1 (avg of 18)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Purina Pro Plan vs Wishbone: how they compare

Scores

Purina Pro Plan scores higher on KibbleLab, averaging 8.4 out of 10 across 162 scored foods, compared with 8.1 across 18 for Wishbone. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Purina Pro Plan is made by Nestlé Purina PetCare, owned by Nestlé S.A., based in St. Louis, Missouri, USA, founded in 2001. Wishbone is made by AAF (Asia) Ltd., an independent maker, based in Auckland, New Zealand, founded in 2012.

Standards and range

Purina Pro Plan meets WSAVA's published manufacturer criteria, while Wishbone does not. KibbleLab lists 162 Purina Pro Plan foods and 18 Wishbone foods.

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Common Questions

Which scores higher on KibbleLab, Purina Pro Plan or Wishbone?

Purina Pro Plan scores higher: it averages 8.4 out of 10 across 162 scored foods, compared with 8.1 for Wishbone. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Purina Pro Plan and Wishbone?

Purina Pro Plan is made by Nestlé Purina PetCare, which is owned by Nestlé S.A. Wishbone is made by AAF (Asia) Ltd.

Which brand has more products on KibbleLab?

Purina Pro Plan has 162 products in the KibbleLab database, compared with 18 for Wishbone.

Where is each brand based?

Purina Pro Plan is based in St. Louis, Missouri, USA. Wishbone is based in Auckland, New Zealand.

Do Purina Pro Plan and Wishbone meet WSAVA criteria?

Purina Pro Plan meets WSAVA's published criteria for evaluating a manufacturer; Wishbone does not, based on public information. WSAVA publishes criteria; it does not certify or endorse brands.

Have Purina Pro Plan or Wishbone been recalled?

Neither Purina Pro Plan nor Wishbone has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Purina Pro Plan and Wishbone .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.