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Purpose vs SquarePet

Purpose is made by Purpose Pet Food LLC, and SquarePet by SquarePet Nutrition, and both make food for cats and dogs. On KibbleLab, Purpose averages 8.8 out of 10 across its scored foods, compared with 8.6 for SquarePet.

Purpose and SquarePet compared

Purpose SquarePet
Manufacturer Purpose Pet Food LLC SquarePet Nutrition
Parent company Independent Independent
Founded 2014 2018
Headquarters St. Louis, Missouri, USA Austin, Texas, USA
Products listed 9 12
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.8 (avg of 9) 8.6 (avg of 12)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

Affiliate links · may earn a commission at no extra cost to you.

Purpose vs SquarePet: how they compare

Scores

Purpose scores higher on KibbleLab, averaging 8.8 out of 10 across 9 scored foods, compared with 8.6 across 12 for SquarePet. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Purpose is made by Purpose Pet Food LLC, an independent maker, based in St. Louis, Missouri, USA, founded in 2014. SquarePet is made by SquarePet Nutrition, an independent maker, based in Austin, Texas, USA, founded in 2018.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 9 Purpose foods and 12 SquarePet foods.

Not sure which is right for your pet?

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Common Questions

Which scores higher on KibbleLab, Purpose or SquarePet?

Purpose scores higher: it averages 8.8 out of 10 across 9 scored foods, compared with 8.6 for SquarePet. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Purpose and SquarePet?

Purpose is made by Purpose Pet Food LLC. SquarePet is made by SquarePet Nutrition.

Which brand has more products on KibbleLab?

SquarePet has 12 products in the KibbleLab database, compared with 9 for Purpose.

Where is each brand based?

Purpose is based in St. Louis, Missouri, USA. SquarePet is based in Austin, Texas, USA.

Have Purpose or SquarePet been recalled?

Neither Purpose nor SquarePet has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Purpose and SquarePet .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.