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Purpose vs Wellness

Purpose is branded by Purpose Pet Food LLC and made by third-party co-packers, and Wellness is made by Wellness Pet Company (owned by Clearlake Capital Group), and both make food for cats and dogs. On KibbleLab, Wellness averages 8.7 out of 10 across its scored foods, compared with 8.4 for Purpose. Wellness is accredited by the Pet Sustainability Coalition; Purpose is not.

Purpose and Wellness compared

Purpose Wellness
Manufacturer Purpose Pet Food LLC Wellness Pet Company
Parent company Independent Clearlake Capital Group
Founded 2014 2021
Headquarters St. Louis, Missouri, USA Tewksbury, Massachusetts, USA
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
Co-packer In-house
Made in United States United States
Manufacturing region South Dakota Arkansas; Indiana
Products listed 9 223
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.4 (avg of 9) 8.7 (avg of 223)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Purpose vs Wellness: how they compare

Scores

Wellness scores higher on KibbleLab, averaging 8.7 out of 10 across 223 scored foods, compared with 8.4 across 9 for Purpose. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Purpose is a brand of Purpose Pet Food LLC, based in St. Louis, Missouri, USA, founded in 2014. Its food is made by third-party co-packers in United States. Wellness is made by Wellness Pet Company, owned by Clearlake Capital Group, based in Tewksbury, Massachusetts, USA, founded in 2021.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Wellness is accredited by the Pet Sustainability Coalition; Purpose is not. KibbleLab lists 9 Purpose foods and 223 Wellness foods.

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Common Questions

Which scores higher on KibbleLab, Purpose or Wellness?

Wellness scores higher: it averages 8.7 out of 10 across 223 scored foods, compared with 8.4 for Purpose. Scores reflect published veterinary science.

Who makes Purpose and Wellness?

Purpose is a brand of Purpose Pet Food LLC. Its food is made by third-party co-packers in United States. Wellness is made by Wellness Pet Company, which is owned by Clearlake Capital Group.

Which brand has more products on KibbleLab?

Wellness has 223 products in the KibbleLab database, compared with 9 for Purpose.

Where is each brand based?

Purpose is based in St. Louis, Missouri, USA. Wellness is based in Tewksbury, Massachusetts, USA.

Are Purpose or Wellness PSC Accredited?

Wellness is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Purpose or Wellness been recalled?

Neither Purpose nor Wellness has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Purpose and Wellness .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.