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Purpose vs Wysong

Purpose is made by Purpose Pet Food LLC, and Wysong by Wysong Corporation, and both make food for cats and dogs. On KibbleLab, Purpose averages 8.8 out of 10 across its scored foods, compared with 8.4 for Wysong. Wysong's maker dates to 1979, while Purpose's launched in 2014.

Purpose and Wysong compared

Purpose Wysong
Manufacturer Purpose Pet Food LLC Wysong Corporation
Parent company Independent Independent
Founded 2014 1979
Headquarters St. Louis, Missouri, USA Midland, Michigan, USA
Products listed 9 41
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.8 (avg of 9) 8.4 (avg of 41)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Purpose vs Wysong: how they compare

Scores

Purpose scores higher on KibbleLab, averaging 8.8 out of 10 across 9 scored foods, compared with 8.4 across 41 for Wysong. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Purpose is made by Purpose Pet Food LLC, an independent maker, based in St. Louis, Missouri, USA, founded in 2014. Wysong is made by Wysong Corporation, an independent maker, based in Midland, Michigan, USA, founded in 1979.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 9 Purpose foods and 41 Wysong foods.

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Common Questions

Which scores higher on KibbleLab, Purpose or Wysong?

Purpose scores higher: it averages 8.8 out of 10 across 9 scored foods, compared with 8.4 for Wysong. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Purpose and Wysong?

Purpose is made by Purpose Pet Food LLC. Wysong is made by Wysong Corporation.

Which brand has more products on KibbleLab?

Wysong has 41 products in the KibbleLab database, compared with 9 for Purpose.

Where is each brand based?

Purpose is based in St. Louis, Missouri, USA. Wysong is based in Midland, Michigan, USA.

Have Purpose or Wysong been recalled?

Neither Purpose nor Wysong has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Purpose and Wysong .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.