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Reveal vs Simply Nourish

Reveal is branded by MPM Products (owned by Partners Group) and made by third-party co-packers, and Simply Nourish is branded by PetSmart LLC and made by third-party co-packers. On KibbleLab, Simply Nourish averages 8.7 out of 10 across its scored foods, compared with 8.0 for Reveal. Reveal is accredited by the Pet Sustainability Coalition; Simply Nourish is not.

Reveal and Simply Nourish compared

Reveal Simply Nourish
Manufacturer MPM Products PetSmart LLC
Parent company Partners Group Independent
Founded 2002 1986
Headquarters Manchester, United Kingdom Phoenix, Arizona, USA
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
Co-packer Co-packer
Made in Thailand Not listed
Products listed 30 105
Serves Cats Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.0 (avg of 30) 8.7 (avg of 105)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Reveal vs Simply Nourish: how they compare

Scores

Simply Nourish scores higher on KibbleLab, averaging 8.7 out of 10 across 105 scored foods, compared with 8.0 across 30 for Reveal. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Reveal is a brand of MPM Products, owned by Partners Group, based in Manchester, United Kingdom, founded in 2002. Its food is made by third-party co-packers in Thailand. Simply Nourish is a brand of PetSmart LLC, based in Phoenix, Arizona, USA, founded in 1986. Its food is made by third-party co-packers.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Reveal is accredited by the Pet Sustainability Coalition; Simply Nourish is not. KibbleLab lists 30 Reveal foods and 105 Simply Nourish foods.

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Common Questions

Which scores higher on KibbleLab, Reveal or Simply Nourish?

Simply Nourish scores higher: it averages 8.7 out of 10 across 105 scored foods, compared with 8.0 for Reveal. Scores reflect published veterinary science.

Who makes Reveal and Simply Nourish?

Reveal is a brand of MPM Products, which is owned by Partners Group. Its food is made by third-party co-packers in Thailand. Simply Nourish is a brand of PetSmart LLC. Its food is made by third-party co-packers.

Which brand has more products on KibbleLab?

Simply Nourish has 105 products in the KibbleLab database, compared with 30 for Reveal.

Where is each brand based?

Reveal is based in Manchester, United Kingdom. Simply Nourish is based in Phoenix, Arizona, USA.

Are Reveal or Simply Nourish PSC Accredited?

Reveal is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Reveal or Simply Nourish been recalled?

Neither Reveal nor Simply Nourish has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Reveal and Simply Nourish .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.