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Reveal vs The Pet Lab Co

Reveal is made by MPM Products (owned by Partners Group), and The Pet Lab Co by The Pet Lab Co. On KibbleLab, The Pet Lab Co averages 7.8 out of 10 across its scored foods, compared with 7.6 for Reveal. Reveal is accredited by the Pet Sustainability Coalition; The Pet Lab Co is not.

Reveal and The Pet Lab Co compared

Reveal The Pet Lab Co
Manufacturer MPM Products The Pet Lab Co
Parent company Partners Group Independent
Founded 2002 2018
Headquarters Manchester, United Kingdom London, United Kingdom
Products listed 32 20
Serves Cats Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
7.6 (avg of 32) 7.8 (avg of 20)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Reveal vs The Pet Lab Co: how they compare

Scores

The Pet Lab Co scores higher on KibbleLab, averaging 7.8 out of 10 across 20 scored foods, compared with 7.6 across 32 for Reveal. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Reveal is made by MPM Products, owned by Partners Group, based in Manchester, United Kingdom, founded in 2002. The Pet Lab Co is made by The Pet Lab Co, an independent maker, based in London, United Kingdom, founded in 2018.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Reveal is accredited by the Pet Sustainability Coalition; The Pet Lab Co is not. KibbleLab lists 32 Reveal foods and 20 The Pet Lab Co foods.

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Common Questions

Which scores higher on KibbleLab, Reveal or The Pet Lab Co?

The Pet Lab Co scores higher: it averages 7.8 out of 10 across 20 scored foods, compared with 7.6 for Reveal. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Reveal and The Pet Lab Co?

Reveal is made by MPM Products, which is owned by Partners Group. The Pet Lab Co is made by The Pet Lab Co.

Which brand has more products on KibbleLab?

Reveal has 32 products in the KibbleLab database, compared with 20 for The Pet Lab Co.

Where is each brand based?

Reveal is based in Manchester, United Kingdom. The Pet Lab Co is based in London, United Kingdom.

Are Reveal or The Pet Lab Co PSC Accredited?

Reveal is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Reveal or The Pet Lab Co been recalled?

Neither Reveal nor The Pet Lab Co has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Reveal and The Pet Lab Co .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.