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Reveal vs Victor

Reveal is made by MPM Products (owned by Partners Group), and Victor by Mid America Pet Food (owned by TA Associates / Rx3 Growth Partners). On KibbleLab, Victor averages 8.3 out of 10 across its scored foods, compared with 7.6 for Reveal. Reveal makes food for cats, while Victor covers cats and dogs.

Reveal and Victor compared

Reveal Victor
Manufacturer MPM Products Mid America Pet Food
Parent company Partners Group TA Associates / Rx3 Growth Partners
Founded 2002 2007
Headquarters Manchester, United Kingdom Mt. Pleasant, Texas, USA
Products listed 32 38
Serves Cats Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
7.6 (avg of 32) 8.3 (avg of 38)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Reveal vs Victor: how they compare

Scores

Victor scores higher on KibbleLab, averaging 8.3 out of 10 across 38 scored foods, compared with 7.6 across 32 for Reveal. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Reveal is made by MPM Products, owned by Partners Group, based in Manchester, United Kingdom, founded in 2002. Victor is made by Mid America Pet Food, owned by TA Associates / Rx3 Growth Partners, based in Mt. Pleasant, Texas, USA, founded in 2007.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Both are accredited by the Pet Sustainability Coalition. KibbleLab lists 32 Reveal foods and 38 Victor foods.

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Common Questions

Which scores higher on KibbleLab, Reveal or Victor?

Victor scores higher: it averages 8.3 out of 10 across 38 scored foods, compared with 7.6 for Reveal. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Reveal and Victor?

Reveal is made by MPM Products, which is owned by Partners Group. Victor is made by Mid America Pet Food, which is owned by TA Associates / Rx3 Growth Partners.

Which brand has more products on KibbleLab?

Victor has 38 products in the KibbleLab database, compared with 32 for Reveal.

Where is each brand based?

Reveal is based in Manchester, United Kingdom. Victor is based in Mt. Pleasant, Texas, USA.

Are Reveal or Victor PSC Accredited?

Both Reveal and Victor are PSC Accredited businesses. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact.

Have Reveal or Victor been recalled?

Neither Reveal nor Victor has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Reveal and Victor .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.