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Reveal vs Wholesomes

Reveal is made by MPM Products (owned by Partners Group), and Wholesomes by Midwestern Pet Foods, Inc. (owned by Nunn Milling Company, Inc.). On KibbleLab, Reveal and Wholesomes both average 7.6 out of 10. Reveal is accredited by the Pet Sustainability Coalition; Wholesomes is not.

Reveal and Wholesomes compared

Reveal Wholesomes
Manufacturer MPM Products Midwestern Pet Foods, Inc.
Parent company Partners Group Nunn Milling Company, Inc.
Founded 2002 1926
Headquarters Manchester, United Kingdom Evansville, Indiana, USA
Products listed 32 29
Serves Cats Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
7.6 (avg of 32) 7.6 (avg of 29)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Reveal vs Wholesomes: how they compare

Scores

Reveal and Wholesomes average the same KibbleLab score, 7.6 out of 10, across 32 and 29 scored foods. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Reveal is made by MPM Products, owned by Partners Group, based in Manchester, United Kingdom, founded in 2002. Wholesomes is made by Midwestern Pet Foods, Inc., owned by Nunn Milling Company, Inc., based in Evansville, Indiana, USA, founded in 1926.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Reveal is accredited by the Pet Sustainability Coalition; Wholesomes is not. KibbleLab lists 32 Reveal foods and 29 Wholesomes foods.

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Common Questions

Which scores higher on KibbleLab, Reveal or Wholesomes?

Reveal and Wholesomes average the same KibbleLab score, 7.6 out of 10.

Who makes Reveal and Wholesomes?

Reveal is made by MPM Products, which is owned by Partners Group. Wholesomes is made by Midwestern Pet Foods, Inc., which is owned by Nunn Milling Company, Inc.

Which brand has more products on KibbleLab?

Reveal has 32 products in the KibbleLab database, compared with 29 for Wholesomes.

Where is each brand based?

Reveal is based in Manchester, United Kingdom. Wholesomes is based in Evansville, Indiana, USA.

Are Reveal or Wholesomes PSC Accredited?

Reveal is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Reveal or Wholesomes been recalled?

Neither Reveal nor Wholesomes has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Reveal and Wholesomes .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.