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Royal Canin vs Tender & True

Royal Canin is made by Royal Canin (owned by Mars, Incorporated), and Tender & True by Tender & True Pet Nutrition, Inc., and both make food for cats and dogs. On KibbleLab, Royal Canin and Tender & True both average 8.4 out of 10. Royal Canin meets WSAVA's published criteria for evaluating a manufacturer, while Tender & True does not.

Royal Canin and Tender & True compared

Royal Canin Tender & True
Manufacturer Royal Canin Tender & True Pet Nutrition, Inc.
Parent company Mars, Incorporated Independent
Founded 1968 2014
Headquarters Aimargues, Gard, France Omaha, Nebraska, United States
Products listed 269 7
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
Yes No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.4 (avg of 269) 8.4 (avg of 7)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Royal Canin vs Tender & True: how they compare

Scores

Royal Canin and Tender & True average the same KibbleLab score, 8.4 out of 10, across 269 and 7 scored foods. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Royal Canin is made by Royal Canin, owned by Mars, Incorporated, based in Aimargues, Gard, France, founded in 1968. Tender & True is made by Tender & True Pet Nutrition, Inc., an independent maker, based in Omaha, Nebraska, United States, founded in 2014.

Standards and range

Royal Canin meets WSAVA's published manufacturer criteria, while Tender & True does not. KibbleLab lists 269 Royal Canin foods and 7 Tender & True foods.

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Common Questions

Which scores higher on KibbleLab, Royal Canin or Tender & True?

Royal Canin and Tender & True average the same KibbleLab score, 8.4 out of 10.

Who makes Royal Canin and Tender & True?

Royal Canin is made by Royal Canin, which is owned by Mars, Incorporated. Tender & True is made by Tender & True Pet Nutrition, Inc.

Which brand has more products on KibbleLab?

Royal Canin has 269 products in the KibbleLab database, compared with 7 for Tender & True.

Where is each brand based?

Royal Canin is based in Aimargues, Gard, France. Tender & True is based in Omaha, Nebraska, United States.

Do Royal Canin and Tender & True meet WSAVA criteria?

Royal Canin meets WSAVA's published criteria for evaluating a manufacturer; Tender & True does not, based on public information. WSAVA publishes criteria; it does not certify or endorse brands.

Have Royal Canin or Tender & True been recalled?

Neither Royal Canin nor Tender & True has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Royal Canin and Tender & True .

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.