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Simply Nourish vs Victor

Simply Nourish is branded by PetSmart LLC and made by third-party co-packers, and Victor is made by Mid America Pet Food (owned by TA Associates / Rx3 Growth Partners), and both make food for cats and dogs. On KibbleLab, Simply Nourish averages 8.7 out of 10 across its scored foods, compared with 8.4 for Victor. Victor is accredited by the Pet Sustainability Coalition; Simply Nourish is not.

Simply Nourish and Victor compared

Simply Nourish Victor
Manufacturer PetSmart LLC Mid America Pet Food
Parent company Independent TA Associates / Rx3 Growth Partners
Founded 1986 2007
Headquarters Phoenix, Arizona, USA Mt. Pleasant, Texas, USA
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
Co-packer In-house
Made in Not listed United States
Manufacturing region Not listed Texas
Products listed 105 38
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.7 (avg of 105) 8.4 (avg of 38)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Simply Nourish vs Victor: how they compare

Scores

Simply Nourish scores higher on KibbleLab, averaging 8.7 out of 10 across 105 scored foods, compared with 8.4 across 38 for Victor. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Simply Nourish is a brand of PetSmart LLC, based in Phoenix, Arizona, USA, founded in 1986. Its food is made by third-party co-packers. Victor is made by Mid America Pet Food, owned by TA Associates / Rx3 Growth Partners, based in Mt. Pleasant, Texas, USA, founded in 2007.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Victor is accredited by the Pet Sustainability Coalition; Simply Nourish is not. KibbleLab lists 105 Simply Nourish foods and 38 Victor foods.

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Common Questions

Which scores higher on KibbleLab, Simply Nourish or Victor?

Simply Nourish scores higher: it averages 8.7 out of 10 across 105 scored foods, compared with 8.4 for Victor. Scores reflect published veterinary science.

Who makes Simply Nourish and Victor?

Simply Nourish is a brand of PetSmart LLC. Its food is made by third-party co-packers. Victor is made by Mid America Pet Food, which is owned by TA Associates / Rx3 Growth Partners.

Which brand has more products on KibbleLab?

Simply Nourish has 105 products in the KibbleLab database, compared with 38 for Victor.

Where is each brand based?

Simply Nourish is based in Phoenix, Arizona, USA. Victor is based in Mt. Pleasant, Texas, USA.

Are Simply Nourish or Victor PSC Accredited?

Victor is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Simply Nourish or Victor been recalled?

Neither Simply Nourish nor Victor has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Simply Nourish and Victor .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.