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Solid Gold vs Tender & True

Solid Gold is branded by Solid Gold Pet, LLC (owned by H & H Group (Health & Happiness International Holdings Ltd.)) and made by third-party co-packers, and Tender & True is made by Tender & True Pet Nutrition, Inc., and both make food for cats and dogs. On KibbleLab, Solid Gold averages 8.2 out of 10 across its scored foods, compared with 8.1 for Tender & True. Solid Gold's maker dates to 1974, while Tender & True's launched in 2014.

Solid Gold and Tender & True compared

Solid Gold Tender & True
Manufacturer Solid Gold Pet, LLC Tender & True Pet Nutrition, Inc.
Parent company H & H Group (Health & Happiness International Holdings Ltd.) Independent
Founded 1974 2014
Headquarters St. Louis, Missouri, USA Omaha, Nebraska, United States
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
Co-packer In-house
Made in United States United States
Manufacturing region Missouri Nebraska
Products listed 69 7
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.2 (avg of 69) 8.1 (avg of 7)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Solid Gold vs Tender & True: how they compare

Scores

Solid Gold scores higher on KibbleLab, averaging 8.2 out of 10 across 69 scored foods, compared with 8.1 across 7 for Tender & True. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Solid Gold is a brand of Solid Gold Pet, LLC, owned by H & H Group (Health & Happiness International Holdings Ltd.), based in St. Louis, Missouri, USA, founded in 1974. Its food is made by third-party co-packers in United States. Tender & True is made by Tender & True Pet Nutrition, Inc., an independent maker, based in Omaha, Nebraska, United States, founded in 2014.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 69 Solid Gold foods and 7 Tender & True foods.

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Common Questions

Which scores higher on KibbleLab, Solid Gold or Tender & True?

Solid Gold scores higher: it averages 8.2 out of 10 across 69 scored foods, compared with 8.1 for Tender & True. Scores reflect published veterinary science.

Who makes Solid Gold and Tender & True?

Solid Gold is a brand of Solid Gold Pet, LLC, which is owned by H & H Group (Health & Happiness International Holdings Ltd.). Its food is made by third-party co-packers in United States. Tender & True is made by Tender & True Pet Nutrition, Inc.

Which brand has more products on KibbleLab?

Solid Gold has 69 products in the KibbleLab database, compared with 7 for Tender & True.

Where is each brand based?

Solid Gold is based in St. Louis, Missouri, USA. Tender & True is based in Omaha, Nebraska, United States.

Have Solid Gold or Tender & True been recalled?

Neither Solid Gold nor Tender & True has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Solid Gold and Tender & True .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.