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Taste of the Wild vs Wishbone

Taste of the Wild is made by Diamond Pet Foods (owned by Schell & Kampeter, Inc.), and Wishbone is made by AAF (Asia) Ltd., and both make food for cats and dogs. On KibbleLab, Taste of the Wild averages 8.5 out of 10 across its scored foods, compared with 8.1 for Wishbone. Taste of the Wild's maker dates to 1970, while Wishbone's launched in 2012.

Taste of the Wild and Wishbone compared

Taste of the Wild Wishbone
Manufacturer Diamond Pet Foods AAF (Asia) Ltd.
Parent company Schell & Kampeter, Inc. Independent
Founded 1970 2012
Headquarters Meta, Missouri, USA Auckland, New Zealand
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
In-house In-house
Made in United States New Zealand
Manufacturing region Missouri Waikato
Products listed 23 18
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.5 (avg of 23) 8.1 (avg of 18)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Taste of the Wild vs Wishbone: how they compare

Scores

Taste of the Wild scores higher on KibbleLab, averaging 8.5 out of 10 across 23 scored foods, compared with 8.1 across 18 for Wishbone. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Taste of the Wild is made by Diamond Pet Foods, owned by Schell & Kampeter, Inc., based in Meta, Missouri, USA, founded in 1970. Wishbone is made by AAF (Asia) Ltd., an independent maker, based in Auckland, New Zealand, founded in 2012.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 23 Taste of the Wild foods and 18 Wishbone foods.

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Common Questions

Which scores higher on KibbleLab, Taste of the Wild or Wishbone?

Taste of the Wild scores higher: it averages 8.5 out of 10 across 23 scored foods, compared with 8.1 for Wishbone. Scores reflect published veterinary science.

Who makes Taste of the Wild and Wishbone?

Taste of the Wild is made by Diamond Pet Foods, which is owned by Schell & Kampeter, Inc. Wishbone is made by AAF (Asia) Ltd.

Which brand has more products on KibbleLab?

Taste of the Wild has 23 products in the KibbleLab database, compared with 18 for Wishbone.

Where is each brand based?

Taste of the Wild is based in Meta, Missouri, USA. Wishbone is based in Auckland, New Zealand.

Have Taste of the Wild or Wishbone been recalled?

Neither Taste of the Wild nor Wishbone has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Taste of the Wild and Wishbone .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.